Mullen Lintas, the advertising agency, has made a major move by appointing Ram Jayaraman as their new Chief Creative Officer (CCO). This decision represents a turning point for the agency as it seeks to invigorate its creative offerings and bring a new level of momentum to clients.
Jayaraman, also known as Ram Cobain, was previously a Creative Strategist at Meta’s Creative Shop for more than six years. During his tenure at Meta, he gained valuable experience across all of the company’s platforms, including Facebook, WhatsApp, Instagram, and Messenger.
Jayaraman has collaborated with some of India’s largest clients and the best creative agencies to develop platform-first ideas. Some of his notable work includes taking a stand against online bullying with Mondelez, creating an Instagram Stories campaign against human trafficking that won Creative Shop India’s only Webby award, and using live AQI as a technology trigger to promote unpolluted homestays for MMT, as well as developing India’s first dynamic 70–in-1 AR filter for Star Sports IPL.
Jayaraman is a celebrated creative leader with more than 22 years of experience in the industry. Prior to joining Meta, he held leadership roles in Creative at leading agencies such as Wunderman Thompson and Grey Worldwide. During his time at these agencies, Jayaraman worked on an extensive list of brands, including Pepsi, Dell, Unilever, Nestle, GSK, ESPN Star Sports, 3M, Sony, Hero, ITC, Britannia, Fortis, and Set MAX, among others.
With his extensive experience, including a wealth of knowledge across Meta’s platforms, Jayaraman is poised to bring a new level of creativity to the agency’s offerings, which will undoubtedly benefit its clients.
Commenting on Jayaraman’s appointment, S. Subramanyeswar (Subbu), Group CEO – India & Chief Strategy Officer – APAC MullenLowe Group, said, “In our fierce quest to become a digital-first brand building company, we wanted to place some bold bets on the kind of creative leader who could come on board to lead our decisive agenda at Mullen Lintas.
In Ram, we found a partner whose idea of technology for humanity – how humans will interact with experiences that span a multitude of devices and senses, and the creative possibilities those lend in the fiery cauldron of quantum or fifth paradigm of marketing impressed us the most. He is irrefutably curious about life in all of its aspects and is excited to take on new and formidable challenges as we strive to bring innovative solutions to our client’s business problems of all kinds.
We also want to take this opportunity to thank Garima Khandelwal, the founding member of Mullen Lintas for her amazing contribution over the years in making the agency one of the top 10. We wish her the very best in the world for her future endeavours.”
Jayaraman’s appointment is effective immediately. Jayaraman will report to Subbu, as he takes on the role previously held by Garima Khandelwal. Garima has decided to move on and will be announcing her next move shortly.
Excited about the new role, Jayaraman said, “I believe technology is a new canvas to tell old human truths and stories. And that creativity today is shape-shifting; it looks different depending on the medium it talks through. With the explosion of surfaces and opportunities to collaborate with external talent, there has never been a better time to be a creative professional.
After Meta, along with the kind of work I’d want to do, I was very clear about the kind of people I’d want to work with. At Mullen Lintas, I found a kindred bunch who are unfettered by legacy, excited only by the laurels yet to be earned. Hari and I’ve partnered extremely well in the past, and in Subbu, I see much to learn from in the future. Having worked deeply across the traditional and the tech-driven, I’m excited to bring my experience and my best to our teams and bold clients.”