Mihir Palan has recently been appointed as the Senior Director of Planning for the APAC region at EssenceMediacom, the newest and largest agency under the GroupM umbrella.
He took to LinkedIn to announce his new role, where he will be responsible for spearheading strategic media planning initiatives for Google’s SMB business in the APAC region.
Palan’s rich experience in the media industry spans over 13 years, during which he held several key positions at various esteemed organizations such as Kinnect, adMixt, MSL Group, WATConsult, and The Glitch. He also serves as a visiting faculty in several renowned educational institutions.
Prior to joining EssenceMediacom, Mihir Palan served as the Vice President of Media at Kinnect for 7 years, where he played an instrumental role in driving the company’s digital marketing efforts.
With his extensive knowledge and expertise in the media industry, Palan is poised to lead EssenceMediacom’s efforts in achieving success for their clients’ businesses by navigating regional challenges and developing effective media planning strategies for Google’s SMB business in the APAC region.