The 16th edition of Goafest 2023, the highly anticipated advertising and marketing symposium of India, is set to kick off today at the Grand Hyatt in Bambolim, Goa. This annual festival serves as a platform for clients, marketers, agencies, and industry professionals to come together and delve deeper into the intricacies of the ever-evolving advertising landscape.
With a focus on exploring the future of creativity, Goafest 2023 aims to shed light on the role of technology, first-party data building, and storytelling in shaping the creative realm in the years ahead.
Themed as the “Future of Creativity,” the ad fest has curated an impressive lineup of over 60 global and Indian speakers and performers who will share their insights and experiences through 20 interactive sessions and 11 masterclasses.
The diverse range of topics covered will provide attendees with valuable knowledge and inspiration to navigate the dynamic advertising landscape. Moreover, the event will be graced by the presence of notable personalities from Indian sports and Bollywood, including Harbhajan Singh, Tabu, and Rana Daggubati, adding an extra element of excitement and glamour to the festival.
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Goafest 2023 introduces several exciting new elements that aim to enhance the overall experience. Organized by the festival’s committee, the event places a strong emphasis on providing a platform for young industry leaders to showcase their perspectives and engage with the audience.
Additionally, this year’s festival will witness the introduction of innovative features such as Advertising Rocks, Goafest’s Podcast (Goacast), and The Ad Asia Seoul roadshow. These additions reflect the festival’s commitment to staying at the forefront of industry trends and fostering a vibrant and engaging atmosphere.
The presence of a wide range of marketers and agencies at Goafest 2023 distinguishes it from previous editions. The festival has attracted an impressive array of speakers and masterclasses from various sectors, including influencers, advertising, startups, and more.
Representatives from organizations such as ASCI (Advertising Standards Council of India), IAA (International Advertising Association), and experts from the influencer ecosystem will share their insights and experiences, making the event truly comprehensive and diverse.
Goafest 2023 will feature renowned global advertising personalities, including Nick Law, Global Creative Chairperson at Accenture Song, and Ed Pank, Managing Director of WARC APAC, who will provide valuable perspectives on the industry’s future.
The festival’s panel members consist of esteemed industry leaders from renowned companies like ITC Foods, Swiggy, Colgate-Palmolive, Nestle India, Good Glamm Group, HDFC, and MakeMyTrip. These individuals will share their expertise and offer unique insights into the latest trends, challenges, and opportunities in the advertising landscape.
In addition to the informative sessions and discussions, Goafest 2023 aims to strike a balance between learning and entertainment. The festival has lined up an exciting roster of performers, including popular singers Kanika Kapoor, Papon, Divya Kumar, and Asees Kaur, who will captivate the audience with their mesmerizing performances.
Digital creator and stand-up comic Aiyoo Shraddha will add a touch of humor and entertainment to the event. Renowned DJs such as Suketu, Savio, and DJ AJ will ensure that the evenings are filled with lively beats and energetic vibes.
The prestigious Abby One Show Awards, presented by The Advertising Club in partnership with The One Show, will be a highlight of the festival. This year, the Awards Governing Council has taken steps to ensure the awards remain relevant by shifting the focus towards contemporary creativity.
Several categories have been revised to reflect the changing times and emerging mediums. The awards will be presented over the course of three days, with different categories announced each day, culminating in the recognition of outstanding work in various domains.
The increase in the number of entries for this year’s awards demonstrates the industry’s enthusiasm and participation. Creative agencies have submitted 2,282 entries, while media agencies have contributed 1,019 entries, making a total of 3,301 entries received for the awards.
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This growth in participation highlights the industry’s recognition of the Abby One Show Awards as a prestigious platform for celebrating creativity and innovation. Prominent agencies that had refrained from participating in previous editions, such as Mullen Lowe Lintas, Wunderman Thompson, and McCann Worldgroup, have returned to the awards this year, reinforcing the event’s significance in the industry.
The esteemed jury panel, comprising industry professionals and experts, will evaluate the entries and ensure the awards maintain their credibility and honor the best work in the field. The jury members, including Mandie van der Merwe, Nick Law, Wesley ter Haar, and many others, bring a wealth of experience and expertise to the evaluation process.
Goafest 2023 promises to be a captivating and enlightening symposium, where industry professionals can gain valuable insights, network with peers, and celebrate creative excellence. The festival’s dynamic blend of informative sessions, interactive discussions, entertaining performances, and prestigious awards sets the stage for an unforgettable experience that celebrates the evolving landscape of advertising and marketing.
