Delhi-based Rage Coffee has launched an out-of-home (OOH) campaign in New Delhi/NCR for two months, promoting its packaged coffee products. The campaign features Virat Kohli, the brand ambassador of Rage Coffee and a well-known cricket star in India.
The campaign is divided into two phases, with the first cycle highlighting Kohli holding the brand new coffee jars that were designed and manufactured in India. The second phase emphasizes the stylish and vibrant jars with quirky messages. The glass jars are 100% sustainable and carry a unique design that ensures a unique brand position for Rage in its category.
The campaign will run for 60 days and will be displayed at prominent locations in Delhi/NCR, including MG Road, Dhaula Kuan Ring Road, Delhi-Noida circuit, and Greater Kailash. The campaign’s main aim is to increase Rage Coffee’s brand visibility by merging its unique selling proposition (USP) and the benefits it offers to the on-the-go audience demographic.
Rage Coffee’s new jars have been a dream for over a year, with the company aiming to create an iconic and sustainable product to ignite a new revolution in glass making, especially in India. The company’s passion and perseverance have paid off, and they are proud to present the all-new Rage Jars, designed and manufactured in India.
Taking it up to LinkedIn, Bharat Sethi, Founder, and CEO of Rage Coffe posted:
What greater glory there is in life than rising up to be better and stronger, every time you fall!
We partnered with Virat Kohli at a time when most thought his career was over. Most couldn’t predict the success and greatness he was going after. I have been fortunate to see his rise in the last one year up close! Nobody embodies Rage Coffee better than Virat Kohli.
He is the G.O.A.T. He came from nothing and shook the sporting world with his raw talent and desire to win. His legacy will live on forever, people around the world will enjoy his art for years, the thrill and the experience of seeing him play will live on forever, the delight factor will always make people happy.
This is also the story of Rage Coffee
To celebrate King Kohli’s test century, we painted the city with these billboards
The use of Kohli, a well-known celebrity in India, as the face of the brand will likely attract more attention and increase brand recall. The campaign’s two-phase approach also ensures that the brand’s message is conveyed effectively to the target audience.
The strategic placement of the campaign in prominent locations in Delhi/NCR will also help to increase brand visibility and awareness among potential customers.
The campaign’s two-phase approach and strategic placement in prominent locations in Delhi/NCR will help the company reach its target audience and potentially attract more customers to its innovative packaged coffee products.
Commenting on the campaign, Bharat Sethi, Founder, and CEO of Rage Coffee said, “At the heart of our corporate identity lies a brand that has been made by the community of Ragers. Our media marketing mix has been underpinned by creativity and meticulous planning to create a brand that’s easily relatable for the everyday coffee lover.
With Virat Kohli leading the charge and positive responses coming in quickly in our OOH campaigns, we are off to a great start. We hope to get the attention of many new Ragers through the campaign and get them on board as we continue the journey with originality and innovation.”