OnePlus, a leading global technology brand, has announced a strategic partnership with JioCinema for the upcoming season of the TATA Indian Premier League. This collaboration aims to offer OnePlus TV users access to JioCinema’s vast library of international and regional content, particularly its enriching portfolio of popular sports content. The partnership is also set to strengthen JioCinema’s viewership in India by tapping into OnePlus’ rapidly growing smart TV user community.
OnePlus TV users will have access to several new features while watching the TATA IPL on JioCinema, including 4K streaming, multi-cam presentation, and 12 different languages across 16 unique feeds. This move is a part of OnePlus’ larger efforts to establish itself as a leading player in the smart TV segment. As per the latest Counterpoint India smart TV shipments model tracker report for Q2 2022, OnePlus has emerged as the fastest-growing smart TV brand in the first half of 2022 in terms of shipments, with an incredible 123% YoY growth.
Commenting on the partnership, a senior spokesperson, OnePlus India said, “Since the introduction of the first OnePlus TV in 2019, we have emerged among the leading smart TV brands in the country. This rapid success is a result of our dedication to providing an unparalleled, immersive smart TV experience to our community. The partnership with JioCinema will further elevate this effort and help provide our users’ access to incredible content curated across genres and languages, bringing them a true entertainment package.”
“We are delighted to partner with OnePlus offering the best sports action including the inaugural edition of TATA WPL and the upcoming season of TATA IPL as it is a step ahead in our journey to build accessibility to world-class offerings for fans,” said a Viacom18 spokesperson. “OnePlus TV consumers will be able to enjoy an unmatched live sports viewing experience on JioCinema and will unlock a different level of match viewing excitement giving them a great degree of control over how they prefer watching their favorite sport” he added.
In February 2023, OnePlus announced the launch of its flagship OnePlus TV, the OnePlus TV 65 Q2 Pro – the latest addition to the brand’s premium Q Series portfolio, which debuted in 2019 with the launch of the OnePlus TV Q1 Series. The OnePlus TV 65 Q2 Pro provides top-notch smart TV performance, with smarter features, incredible visuals, and immersive sound quality while serving as the ideal entertainment and gaming hub. It is available for INR 99,999 on OnePlus.in, Amazon.in, Flipkart.in, OnePlus Experience Stores, as well as major offline partner stores.
This partnership between OnePlus and JioCinema is a significant step towards providing a seamless entertainment experience to users. The collaboration aims to leverage JioCinema’s expertise in content creation and delivery and OnePlus’ rapidly growing user base to provide an unmatched viewing experience to Indian audiences. With this move, OnePlus has further strengthened its position in the Indian smart TV market while cementing its reputation as a leading technology brand.