Timex has partnered with Gujarat Titans, the defending champions of the Tata Indian Premier League (IPL). This marks Timex’s debut partnership with the popular cricket league. The focus of this partnership is to provide exciting moments to the diverse audience of the IPL. Timex’s branding will be visible on the leading trouser of the Gujarat Titans as they defend their title.
Gujarat Titans had an explosive debut in the previous season, and they are expected to maintain their winning streak with their formidable all-round unit. Timex believes that Gujarat Titans reflect everything that their brand stands for, making this partnership even more special.
Cricket is a popular sport in India and has become a cultural phenomenon that evokes emotions in fans. The partnership between Timex and Gujarat Titans aims to provide time and entertainment to their viewers across the country, keeping in sync with this emotional connection with the sport.
This partnership is also an opportunity for Timex to increase its consumer base across the country. With a diverse portfolio of products, Timex aims to become a brand loved by people of all generations.
The partnership promises to deliver exciting and innovative initiatives designed to engage with the team’s ardent supporters on a more personal level throughout the IPL season. The season opener will see Gujarat Titans take on Chennai Super Kings on March 31 in Ahmedabad, and fans can expect an enthralling encounter.
Timex’s partnership with Gujarat Titans in the IPL aims to provide entertainment to fans while also increasing the brand’s reach across the country. The partnership promises to deliver exciting initiatives and engagement
Speaking on the partnership, Deepak Chhabra, managing director Timex Group India said, “We are exhilarated to be associated with the Gujarat Titans for the upcoming Tata IPL season. Cricket is more than just a sport in India, it’s a passion that unites the entire country. We believe that our association with the Gujarat Titans will help us connect with our customers and fans on a deeper level; the widespread love for the Tata IPL shall further enable us to reach out to a wider consumer base as well.”
“A legacy brand that has produced quality watches over the years, Timex continue to set high-standards. Gujarat Titans are proud to sign a partnership with an iconic brand, which reflects similar values. We welcome them on this journey and look forward to a great partnership,” said Arvinder Singh, COO, Gujarat Titans.