Rage Coffee, a Delhi-based FMCG company that specializes in manufacturing and distributing innovative packaged caffeine products, has recently launched a new line of elegantly styled coffee jars. These jars feature vibrant and energy-inspiring brand colors and come crafted in a “V”-shaped frame, representing the virtues of victory.
The design embodies the winning attributes of Rage Coffee as a brand, including the ability to take risks, the passion to hustle, and the pure heart that cares for everyone and challenges the status quo for what is right.
What sets these coffee jars apart is their sustainability and their commitment to being made in India. After spending over a year in research and development and numerous trials, the Rage Coffee team has created a game-changing product that is made entirely in India, while many industry leaders still rely on imported jars. These jars are made from glass and feature a metal lid to keep the coffee airtight, fitting perfectly into the environmentally friendly packaging segment.
Speaking on the launch, Bharat Sethi, founder and chief executive officer of Rage Coffee was quoted saying, “Rage Coffee is truly Indian. It is made in India and made for the World. With the introduction of our new packaging jars, we have taken the reflection of our virtues as a brand and the reflection of our nation to another level. Being a consumer-backed company, we have always found innovative ways of giving back to the community and society. It is very difficult to experiment with new glass jar shapes, as the order quantities, R&D costs and the whole process is very difficult. We chose the road not taken and decided to sail against the wind and create something not done before in glass packaging”.
“These jars are vibrant and crafted for fueling victory for our community, called “Ragers” who win and live a passionate life everyday. We hope to represent passion, energy, and positivity through our new and sustainable, bold and 100% designed and manufactured in India,”.
More on Rage Coffee:
As one of the fastest-growing FMCG brands in India, Rage Coffee recently expanded into the healthy snacking market with the launch of three new snacks – Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies. These snacks are crafted with natural premium ingredients, gluten-free, and contain no preservatives or colorants, making them a great option for consumers who value healthy snacking. The snacks are also very convenient and can be consumed on-the-go, catering to the fitness age.
Rage Coffee is India’s first 100% plant-powered coffee infused with six plant vitamins. The company uses 100% Arabica beans sourced from some of India’s most renowned plantations to create nine exciting flavors. The brand is backed by ace Indian cricketer Virat Kohli and has gained a reputation for being one of the fastest-growing FMCG brands in India.
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