Netflix has embarked on a unique promotional strategy for its latest drama series, “Scoop,” by delving into the world of print media. In a move, the OTT platform has utilized the full front page of The Times of India to create an attention-grabbing ad that skillfully encapsulates the essence of the series. The ad takes the form of a captivating list of stories, cleverly narrating the central premise of the show.
At the heart of “Scoop” lies the gripping tale based on the real-life events surrounding journalist Jigna Vora, portrayed in the series as Jagruti Pathak. The ad employs a series of captivating mock headlines to unravel the storyline, drawing inspiration from the tragic murder of mid-day reporter Jyotirmoy Dey, in the series as Jaideep Sen in 2011. One such headline boldly proclaims, “Investigative journalist Jaideb Sen shot in broad daylight,” directly referencing the shocking murder of Jyotirmoy Dey.
Netflix’s Scoop on Page 1 of The Times of India
The sequence of stories within the ad masterfully follows the subsequent developments and unanswered questions surrounding the murder, as well as the riveting trial and eventual acquittal of Jagruti Pathak. Through this unique and thought-provoking approach, the ad compels readers to delve deeper into the dark and mysterious world of “Scoop,” where truth and justice intertwine in a complex web of intrigue.
Netflix’s print advertising strategy for “Scoop” showcases the platform’s innovative thinking and determination to captivate audiences through unconventional means. By leveraging the power of print media, the ad captures the attention of readers and entices them to explore the compelling narrative that unfolds within the series.
Through the clever use of mock headlines, the ad presents a glimpse into the real-life-inspired storyline, enthralling readers and igniting their curiosity. With its combination of intrigue, murder, and the pursuit of justice, “Scoop” promises to be an enthralling viewing experience that keeps audiences on the edge of their seats.