MuscleBlaze, a sports nutrition brand, has roped in cricketer Shubman Gill as its new brand ambassador to promote its MB Fuel One Sports range among young people. Gill will feature in advertising campaigns across multiple media platforms for MB Fuel One Sports. By leveraging Gill’s large following, MuscleBlaze aims to enhance its brand appeal among athletes and fitness enthusiasts across the country.
Talking about his association with MuscleBlaze, cricket’s rising star Shubman Gill said, “I’m excited to be a part of MuscleBlaze since I’ve always been passionate about working out every day and maintaining a fit lifestyle. With everyone getting busy and always juggling with their lives, nutrition takes a backseat; so my association with MuscleBlaze will promote the healthy way to be ahead in the game of staying active by dispelling the myth that consuming supplements and protein is a barrier to fitness.”
Commenting on this brand ambassador announcement, Sameer Maheshwari, Founder & CEO, HealthKart, said, “The ethos of MuscleBlaze is to foster a Ziddi attitude, and Shubman’s journey reflects exactly that. He is a rising star and we are thrilled to fuel his achievements with our products like Biozyme, etc. This partnership will scale great heights.”
Adding to the excitement, Kaustuv Paliwal, Business Head, MuscleBlaze, said, “We’re thrilled to have Shubman Gill represent us as a brand ambassador. MB has a penchant for being the harbinger of great talent, and what we see in Shubman Gill is an unassailable potential to stand out with his champion mindset, exactly what MB stands for. Our association with such a trailblazing batsman, who has dauntlessly pursued his Zidd against all odds to make sure failure does not loom close, also reiterates our vigour to fuel the future of Indian sports with genuine supplements specially crafted for athletes. With this, we’re expecting to further motivate our young consumers and infuse them with the right supplements.”
The Fuel One Sports range by MuscleBlaze is specifically crafted for athletes to bolster uncompromised performance and set them up for the ultimate victory. The present portfolio of Fuel One Sports includes elite products like Sports Protein and rehydration fuel Hydr8 Pro available across all the major online marketplaces along with a promising product line-up in the pipeline.