Mattel, the maker of the iconic Barbie doll, has announced the launch of selfie filters for the brand ahead of the release of its new movie, ‘Barbie: The Movie.’ The filters will allow users to take pictures with virtual accessories and backgrounds inspired by the movie, providing a fun way to engage with the Barbie brand.
The selfie filters will feature various themes, including fantasy-inspired backdrops, where users can add accessories such as tiaras, wands, and fairy wings to their photos. These filters can be accessed through a specially designed website, as well as on social media platforms such as Instagram and Snapchat.
The decision to launch the selfie filters is seen as a smart move to connect with younger audiences who spend a lot of time on social media. The selfie culture is booming worldwide, making this launch a strategic move by Mattel to increase its brand visibility and promote its upcoming movie.
Through the use of Instagram and Snapchat, the toy company hopes to capture the attention of younger audiences who are often the primary users of these platforms. By leveraging the popularity of these social media channels, Mattel aims to increase its reach and connect with a broader audience.
The launch of these selfie filters is just one part of Mattel’s broader strategy to modernize the Barbie brand and make it relevant to a new generation of consumers. The company has been focusing on introducing new, diverse dolls that reflect the changing attitudes and values of today’s society.
The launch of the Barbie selfie filters is a smart move by Mattel to engage with younger audiences and promote its upcoming movie. By using popular social media platforms like Instagram and Snapchat, the company is leveraging the selfie culture and reaching a broader audience, which could ultimately lead to increased brand awareness, viewers, and sales.