ManipalCigna Health Insurance Company Limited, an Indian health insurance company, has launched three new product feature films featuring its brand ambassador and well-known actor, Manoj Bajpayee. These films are a continuation of the company’s brand purpose film “Health Ki Keemat – The value of Health” and its brand positioning “Expert Ki Suno Sahi Chuno”.
The purpose of these new films is to highlight some of the key features available with ManipalCigna’s comprehensive products, such as Cashless OPD, Global Cover, Non-Medical Expenses, and quick and easy Claim Settlement. The films also showcase the company’s expertise in the health insurance industry and its commitment to providing high-quality healthcare experiences to its customers.
ManipalCigna has released these brand films on major digital platforms, news and regional television channels, and through over 100 Macro and Nano Influencers on Instagram from various genres like Fashion, Beauty, Comics, Parenting, Automobile, Food, Dance, and Finance. The films will also be used on Cinema, OOH, Print, and across leading GEC television channels for maximum outreach across the country.
By featuring Manoj Bajpayee, a renowned actor, ManipalCigna aims to connect with a wider audience and promote the importance of health insurance in a relatable and engaging way. The films emphasize ManipalCigna’s commitment to providing comprehensive and reliable health insurance products and services that cater to the diverse needs of its customers.
The company’s focus on using various channels, such as digital platforms, television, cinema, and influencers, to reach a wider audience showcases its innovative and multi-faceted approach to marketing. By leveraging these channels, ManipalCigna aims to increase awareness of its brand and products and build trust and loyalty among its target audience.
Speaking on the new brand films, Sapna Desai, chief marketing officer, ManipalCigna Health Insurance said, “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style.
Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”
Speaking on the new brand films, Govind Pandey, CEO, TBWA India said, “In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best.”