Magicbricks, a leading real estate portal, has launched an AI-powered marketing solution tool, Project Market Scanner (PMS), to assist developers and brokers in speeding up property sales. The PMS tool uses advanced algorithms and data analytics to personalize and automate search results, boosting reach by up to 65%. By predicting results based on customers and previous search history, the PMS tool aims to maximize response generation capacity, resulting in up to 82% increase in lead-to-impression ratio.
PMS tool helps developers access high-intent homebuyers
The PMS tool will help developers target high-intent homebuyers by using sophisticated algorithms and data analytics to personalize and automate search results. The tool takes into account buyers’ preferences for specific property attributes and optimizes images that they are most likely to respond to. By doing so, the PMS tool aims to expedite property sales and provide developers with relevant and high-intent homebuyers.
PMS tool creates a win-win situation for buyers and developers
The PMS tool creates a win-win situation for both buyers and developers by closing the gap between what buyers expect and what the projects activated on the portal offer. By maximizing response generation capacity and increasing the lead-to-impression ratio, the PMS tool helps buyers find the right property and developers sell properties faster. As a result, the PMS tool has the potential to revolutionize the real estate market and transform the way properties are bought and sold.