Mother’s Day is not just a day to honor the women who brought us into this world. It’s a day to celebrate the love, sacrifice, and unwavering support of all the maternal figures who have shaped us into the people we are today. And brands across the world are not missing out on this opportunity to show their appreciation and gratitude for these remarkable women. From heartwarming campaigns to innovative marketing strategies, brands are finding unique ways to celebrate Mother’s Day 2023.
Brands such as Procter & Gamble, Coca-Cola, and Dove have been successful in creating emotional advertising campaigns that highlight the love and sacrifice of mothers. These campaigns resonate with audiences and create a strong emotional connection with the brand.
Social media has become an important channel for brands to connect with their audiences, and Mother’s Day provides an excellent opportunity for brands to leverage social media to promote their products and services. Brands such as L’Oréal, Sephora, and Estée Lauder are using social media to showcase their Mother’s Day gift sets, run contests and promotions, and share user-generated content related to Mother’s Day. Social media platforms like Instagram, Facebook, and Twitter are also creating special features for Mother’s Day, such as themed stickers and filters, which brands can leverage in their campaigns.
Influencer marketing has also become an effective way for brands to reach their target audiences, and Mother’s Day is no exception. Influencers share their personal experiences and stories related to motherhood, which resonate with their audiences and create a strong emotional connection with the brand.
Special promotions and deals are another way that brands are leveraging Mother’s Day for their marketing. Brands such as Amazon, Walmart, and Target are offering special Mother’s Day deals and promotions on their products. These deals not only encourage consumers to purchase products for their mothers but also drive sales for the brands.
Let’s look at some of the creative brand campaigns for Mother’s Day 2023
LG Electronics India has launched a heart-warming campaign, #MaaMakesItBetter, to celebrate the unwavering love, care, and support of mothers. The campaign features a touching video that captures the profound impact of a mother’s love, from pregnancy to nurturing and caring for a child. The video also showcases LG products that enhance a mother’s ability to create a harmonious home environment.
Growing up, a mother’s essence remains a constant source of love and care in everyone’s life. And now, while navigating through all stages of life, your influence adds a magical feel to everything we touch, just how you did. Your selfless work ethics and warmth have created a world that’s warm and at ease.
We do our best to keep up with you moms, but we know we can only strive to make it good and #MaaMakesItBetter.
Tata Tea Gold Care is taking a unique approach to celebrate Mother’s Day 2023 with its #MyTurnToCare campaign. The brand is creating personalized tea packs for 1000 lucky consumers, featuring a photo of the consumer with their mother and a special message dedicated to her. This heartwarming initiative aims to celebrate the caring bond between mother and child, while also promoting the brand’s ‘care’ proposition.
To participate, consumers can simply submit their photo and message on the brand’s microsite, with the first 1000 entries receiving a personalized pack delivered straight to their doorstep. To further amplify the campaign, Tata Tea Gold Care has collaborated with social media influencers, including popular celebrities like Kajal Aggarwal and Sameera Reddy.
Edelweiss Tokio Life Insurance has unveiled a touching Mother’s Day film that pays tribute to the unstoppable spirit of mothers who protect their children’s dreams and enable a #ZindagiUnlimited (unlimited life). The film captures the profound impact of a mother’s love and showcases the real-life impact of life insurance claims. This Mother’s Day film is the first among a series of Claims Stories that the life insurer intends to capture, showcasing the human impact of life insurance claims. Edelweiss Tokio Life Insurance’s Mother’s Day campaign highlights the importance of protecting one’s loved ones and ensuring their dreams and aspirations are realized, even in times of uncertainty.
P.s. – This is the editor’s personal favorite campaign, emotional and heart touching.
Latin Quarters is embracing International Mother’s Day 2023 with its latest digital campaign, #DearMaa. The campaign celebrates the unconventional journeys of mothers from diverse backgrounds who have overcome societal and financial challenges to emerge as strong individuals, creating a better future for themselves and their children. The campaign’s name, ‘Dear Maa’, is a tribute to all mothers and seeks to empower them to create their own unique narrative in everything they do. Through this campaign, Latin Quarters aims to inspire and uplift mothers, reminding them of their unwavering strength and resilience in the face of adversity.
Great Learning has launched the fourth edition of its #HerFreshStart campaign on Mother’s Day 2023, aimed at empowering mothers who wish to reignite their careers and return to work. This year, the brand has expanded the campaign globally, offering scholarships of up to $1000 for mothers worldwide who enroll in industry-relevant programs.
The #HerFreshStart campaign aims to assist women in returning to work and provide them with the necessary skills required to navigate their way back into the workforce with confidence and self-assurance. By offering these scholarships, Great Learning is empowering women to pursue their passions and achieve their career goals, while also acknowledging the unique challenges that mothers often face when re-entering the workforce.
Archies, the multinational retailer of greeting cards and gifts, has relaunched its Mother’s Day campaign to commemorate the essence of motherhood and the pivotal role that mothers play in their children’s lives. The brand’s advertising film has been reintroduced on its digital platforms, and it highlights the emotions of a mother and her children while emphasizing the value of showing a mother love through presents.
The relaunched campaign empathizes with mothers and children of all ages and highlights the idea of having similar feelings or emotions towards moms. Moreover, the campaign honours the unselfish love, care, and support that mothers provide to their children, making them the sole constant in their ever-changing lives. Through this campaign, Archies seeks to celebrate the love between a mother and her child and inspire people to show their appreciation for their mothers in meaningful ways.
By launching campaigns and promotions ahead of major events and tying them to significant occasions like Mother’s Day, brands are able to generate interest and increase engagement with their target audience.