Epson India, a leading technology company, has announced that popular film actress Rashmika Mandanna will serve as its brand ambassador in India. This partnership will involve Rashmika Mandanna collaborating with Epson to promote its products across the country.
A comprehensive multi-media campaign is set to be launched in June, showcasing Epson’s EcoTank Printers, with the talented actress as the face of the campaign. The primary focus of this campaign will be to highlight the cost-effective and eco-friendly advantages offered by Epson’s EcoTank printers.
Epson’s EcoTank printers utilize innovative heat-free technology, resulting in reduced power consumption and the generation of less electronic waste. These printers are designed to help users save on printing costs while also contributing to a greener environment.
Epson is committed to addressing societal challenges through advancements in various areas such as home and office printing, commercial and industrial printing, manufacturing, as well as visual and lifestyle solutions.
By partnering with Rashmika Mandanna, Epson aims to enhance its brand presence and effectively convey the value and benefits of its products to consumers in India. The collaboration signifies Epson’s dedication to providing innovative and sustainable printing solutions that cater to the evolving needs of customers while also contributing positively to society.
“Through the campaign, we hope to reach a wider audience to spread awareness about the amazing Heat-Free Technology in Epson EcoTank printers and its benefits of environment-friendly and economical printing. This association will help us communicate how Epson products deliver purposeful value that enriches lives and helps create a better world,” Tushad Talati, director-brand and communication, Epson India, said.