Dove has partnered with Bobble AI under the #StopTheBeautyTest 2.0 campaign, which highlights the deep impact of beauty judgments on young minds and how it significantly affects their self-esteem and confidence while growing up.
Dove and Bobble AI’s collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI’s keyboards pushes the brand’s positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman’s self-esteem.
The app offers a reach of 76+ million users across all types and ranges of smartphone devices in India. This powerful, smartphone keyboard platform uses contextual AI tech to provide a richer, customized & intuitive typing experience to its user.
By contextualizing the conversation to a positive affirmation, this brand integration will make use of the covert auto-suggest feature found in Bobble AI’s keyboards to push a straightforward but sensitive message and give users the option to refrain from using words and comments that might negatively impact a woman’s self-esteem. For instance, a popup that appears when a user inputs “try losing some weight” encourages them to think that “All sizes are lovely.”
Speaking about the innovation, Harman Dhillon – vice president -of skincare, color cosmetics, and Dove Masterbrand, Hindustan Unilever Limited said, “We have received overwhelming support for our campaign #StopTheBeautyTest 2.0. Our aim will be to continue raising society’s awareness around beauty biases and highlight the lasting effect it has on the developing minds of young girls. With our association with Bobble AI, we intend to further reinforce our mission and remind society to drive change and shape a more inclusive future for all.”
“This effort seamlessly leverages the intuitive smart keyboard technology to create a moment of truth, prompting users to be more mindful before casually imposing age-old beauty standards onto others”, added Ajay Mehta – senior vice president, of Content+, Mindshare.
Commenting on the collaboration, Ankit Prasad, founder, and CEO of Bobble AI expressed, “Bobble AI has always strived to make this world a better place by using tech to empower daily conversations for millions. It is a matter of pride for us that a global brand Dove and a reputed agency like Mindshare are trusting our tech capabilities to scale their #StopTheBeautyTest campaign digitally. We are committed to leveraging our in-house innovations to shape the future and contribute to the positive well-being of society.”
