Dhiway, a Bangalore-based company specializing in blockchain technology, has recently introduced a fresh brand identity as part of its continuous brand evolution. The company believes that the concept of rebranding is encapsulated in its logo, represented by three circles symbolizing transformation and reshaping.
The decision to rebrand is closely tied to Dhiway’s expansion strategy. In this rebranding effort, the brand has undergone significant changes, transitioning from darker tones to brighter ones. Dhiway has adopted a multi-faceted approach, utilizing both digital and print media platforms to effectively promote its new brand identity.
Speaking on the rebranding, Pradeep KP, co-founder and CEO, Dhiway, said, ‘’Dhiways’ new logo and brand represent the company’s transition into its next chapter. We focus on robust, scalable products based on open standards that enable data interoperability. Changing the status quo and reimagining the digital future are big challenges. Of course, we understand that we do not have everything figured out. But we are heading in the right direction.”
Satish Mohan, Co-Founder & CTO, Dhiway, said, “There is an emerging need to provide a robust infrastructure which will work at scale to address the trust deficit in digital transactions. The CORD project offers a protocol for discovery and engagement with verifiable data streams. The exercise of rebranding was not just about logos and icons – it builds a foundational narrative of our work which can be easily understood and is relatable in terms of the vision and impact.”
To strengthen enhancements of CORD, Dhiway partnered with Small Town Folk to research, rediscover and create this new brand identity.
Ashish Arora, Co-Founder, Small Town Folk, said, “Our exercise began with a lot of discovery. It was imperative that we understood the stakeholders and their journey and studied the industry. The task at hand was to move the brand image from a credentialing application to a forward-looking technology enterprise that could carve a better digital future. Dhiway’s brand purpose was defined as’ Driving belief, confidence, and absolute certainty throughout the digital world’’.