As the world wakes up to the pressing need for environmental sustainability, Bisleri International, a leading consumer goods company, is taking steps to be at the forefront of the movement. The company has recently launched its sustainability campaign, the Bisleri Greener Promise, which aims to showcase its commitment to creating a better future for all.
Bisleri has been a trailblazer in its efforts towards becoming a responsible corporate entity, and the Bisleri Greener Promise campaign highlights this fact. The campaign is an embodiment of Bisleri’s dedication to promoting water security, plastic recycling, and creating a circular economy. Through this campaign, the company seeks to raise awareness about its initiatives that are geared toward environmental sustainability.
One of Bisleri’s most notable achievements is becoming plastic-neutral and water-positive, which is no small feat in a world grappling with water scarcity and plastic pollution. To further strengthen its mission toward a greener future, Bisleri has upcycled used plastic into various products, such as apparel, school bags, and benches. The company has also taken significant steps to conserve water by building check dams, which has a far-reaching impact on creating a greener future for generations to come.
82.5 Communications, the agency behind the Bisleri Greener Promise campaign, has created an aesthetically shot film that showcases Bisleri’s initiatives and priorities. The film is a visual treat and captures the essence of the company’s commitment towards the United Nations Sustainable Development Goals.
The Bisleri Greener Promise campaign will be promoted across digital platforms and blogs, further amplifying Bisleri’s message to a wider audience. The campaign is not just a marketing gimmick but a genuine effort towards environmental sustainability. It serves as a reminder that corporations have a responsibility towards society, and Bisleri International is leading by example.
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Bisleri International’s sustainability initiatives are commendable, and it is heartening to see a company taking concrete steps towards environmental sustainability. The Bisleri Greener Promise campaign is a call to action for other companies to follow in Bisleri’s footsteps and prioritize environmental sustainability. In a world that is facing numerous environmental challenges, initiatives such as these are a glimmer of hope and a step in the right direction.
Commenting on the new campaign, Angelo George, chief executive officer, Bisleri International, said, “At Bisleri International, sustainability is a fundamental value guiding all our actions. We take immense pride in our achievement of becoming a plastic-neutral and water-positive enterprise. Our innovative practices, strategic partnerships, and dedicated teams have helped us to successfully offset our plastic footprint and replenish more water to the environment than we consume in our operations. However, we recognize sustainability as an ongoing journey. We are committed to improving our practices by embracing innovations as part of the Bisleri Greener Promise to create a better world.”
Commenting on the creativity of the campaign, Anuraag Khandelwal, CCO India of 82.5 Communications said, “Apart from being synonymous with drinking water, Bisleri, over the years, has created as much heart space as mind space, with consumers. Besides being the nation’s most loved packaged drinking water brand, Bisleri’s consistent efforts to give back to the planet are also unmatched. This is a curtain raiser for the world to see what Bisleri does in silence for the world it envisages. The bird is a mascot of the world Bisleri is creating and its proud journey to becoming Plastic Neutral and Water Positive. The message gets conveyed in true Bisleri style, without being ‘gyaani’.”
