Bira 91, an Indian brewery, has confirmed the extension of their collaboration with the Delhi Capitals team for the upcoming season of the IPL 2023 (Indian Premier League). The partnership will continue to position Bira 91 as the official partner of the Delhi Capitals team.
The brand has a strong association with cricket, having supported the sport through various initiatives, including its affiliation with the International Cricket Council (ICC) and its previous partnership with the Delhi Capitals team.
This renewal of the partnership highlights Bira 91’s commitment to promoting cricket and reinforces the brand’s position as a leading supporter of the sport in India. As the IPL continues to gain popularity, Bira 91’s partnership with the Delhi Capitals team is expected to generate significant exposure for the brand and help drive its growth in the Indian market.
Ankur Jain, Founder, and CEO of Bira 91 expressed his excitement about the partnership, saying, “We are thrilled to continue our partnership with Delhi Capitals for yet another exhilarating IPL season. Delhi is home for us and this deep-rooted connection with the city makes this collaboration a truly special one. As part of the DC Toli, our aim is to create unforgettable experiences for the passionate Delhi fans and make this season even more remarkable than the last.”
Dhiraj Malhotra, CEO, Delhi Capitals expressed their enthusiasm for renewing their partnership with Bira 91. “At Delhi Capitals, we are constantly striving to innovate and offer our fans the best possible experiences, both on and off the field. We are thrilled to continue our partnership with Bira 91, whose passion for innovation and creativity aligns perfectly with our own. Together, we look forward to another successful season and pushing the boundaries of what’s possible!”.