Bira 91, a popular beer brand in India, has recently formed a partnership with five leading cricket teams in the country to serve as their official partner for the upcoming IPL 2023.
These teams include Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad. Through these partnerships, Bira 91 aims to offer a unique and innovative approach to fan engagement for one of India’s most significant sporting events. By bringing together cricket and beer, Bira 91 will provide bespoke experiences for the modern Indian consumer.
For many cricket fans, drinking a cold beer while watching their favorite team play has become a beloved tradition. The addition of beer enhances the experience of watching cricket with friends, family, or fellow fans, adding to the sense of camaraderie and occasion.
As a long-time supporter of cricket, Bira 91 has already been associated with the International Cricket Council (ICC) and partnered with Delhi Capitals last year. These collaborations have helped elevate the sports viewing experience for fans and increase Bira 91’s visibility among cricket enthusiasts. The brand has become a go-to beer for those watching cricket matches across India and beyond.
The partnership with these five teams represents a significant milestone for Bira 91, as it continues to expand its presence in the Indian market. With its focus on innovation and customer engagement, Bira 91 is set to offer unique and exciting experiences for fans of all ages during the upcoming cricket season. By associating itself with these leading teams, Bira 91 aims to cement its position as a key player in India’s fast-growing beer market while delivering exceptional value to its customers.
Ankur Jain, Founder, and CEO of Bira 91 expressed his excitement about the partnerships, saying, “As a brand deeply rooted in cricket culture, Bira 91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.”
Bira 91 is one of the fastest-growing beer brands in the world, offering a distinct range of flavorful beers. By partnering with 5 outstanding teams, the brand aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer.