BeatXP, a Gurgaon based Fit-tech Start-up, founded in 2020, specializing in wearable technology, has recently announced that it has partnered with Shubman Gill, a popular Indian cricketer, to endorse its latest range of smartwatches. This partnership has been formed at a time when the market for fitness and health gadgets is rapidly growing in popularity.
Shubman Gill‘s association with beatXP is expected to bolster the company’s position in the competitive wearable technology category. This collaboration is aimed at leveraging the cricketer’s immense popularity and influence to promote the features and benefits of beatXP’s smartwatches to potential customers.
Expressing his zeal to associate with the brand’s fitness endeavor, Shubman Gill said in a statement, “I am excited about this partnership with beatXP. As an athlete, I understand the importance of staying fit and beatXP’s fitness-focused smartwatches are perfect gadgets to help individuals achieve their fitness goals. I look forward to working with the brand and building awareness around the importance of fitness among the country’s youth.”
Commenting on Shubhman’s association with beatXP Ashish Dhuwan, business director at beatXP said “We are excited about Shubhman’s association with beatXP and we believe that his commitment to his fitness is unmatched. He is known for his performance and so do our products therefore, him being a part of the brand will support our efforts in bringing fitness focused products to the Indian market.”
Aziz Alam, business director at beatXP, said, “Shubhman’s association will enable us to expand our reach to Tier-2 and Tier 3 cities in the country. The partnership will further enable us to achieve our goal to build our smartwatches segment as one of our biggest categories.”