7Up, a beverage brand under PepsiCo, has teamed up with musician Anirudh Ravichander to create an anthem promoting their drink as a solution to beating the heat during summer.
The anthem showcases how 7Up can come in handy during tough situations such as being stuck in a traffic jam on a scorching hot day. This is part of 7Up’s new campaign called Super Duper Refresher, which aims to promote the drink’s refreshing qualities.
The TV commercial featuring the anthem by Anirudh Ravichander will be widely promoted across various media platforms such as television, digital, outdoor, and social media through a comprehensive 360-degree campaign. This is the second video under the Super Duper Refresher campaign, with the first featuring actress Rashmika Mandanna, who is the new face of the beverage.
Trending News – In Advertising & Marketing:
Chaayos launches #AisaBhiHoSaktaHai campaign to promote its new summer beverage
KamaSutra launches new campaign on long-lasting sexual wellness products
BIC Cello launches new campaign on sustainability and a better tomorrow
Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India, ” 7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh Ravichander. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”
