Ferns N Petals (FNP): The gifting industry in India is witnessing a significant transformation, becoming more organized and catering to the evolving preferences of young discerning Indians. Notably, the influence of global gifting trends is being increasingly acknowledged, and this enthusiasm is not limited to Tier 1 cities but also observed in Tier 2 and 3 cities.
This transformation is driven by the rising awareness among young Indians, who are becoming increasingly discerning and attuned to prevalent global gifting trends During the recent Father’s Day celebration, Ferns N Petals (FNP), India’s largest gifting brand, shared some intriguing findings, shedding light on the shifting dynamics of gifting in the country.
Shashwat Goswami, Chief Marketing Officer, Ferns N Petals (FNP) said “We are thrilled to see the evolving gifting trends during Father’s Day, with women leading the charge and placing 70% of the total orders. This highlights the changing dynamics of gift-giving, where daughters and wives are actively expressing their love and appreciation for fathers. As the largest gifting brand in India, we are proud to cater to these emerging trends and offer a wide range of thoughtful gifts that resonate with the sentiments of the modern generation”
Women vs Men: Among the customers who placed orders, a whopping 70% were women, showcasing a very high inclination towards gift-giving during Father’s Day compared to men 20% of the gifts were sent to father-in-laws
Regional Distribution: Mumbai placed the highest order volume (15%) followed by Bangalore and Delhi. While Tier 1 cities like Mumbai Delhi and Bangalore accounted for 40% of the gift exchanges (within the cities), an impressive 25% of gifts were sent to Tier 3 cities such as Ludhiana and Jammu. This highlights the growing enthusiasm for gifting across various city tiers
Average Transaction Value: The average transaction value for gifts was Rs 1078, indicating a willingness among consumers to spend on thoughtful presents for their fathers. The ATV for men (Rs 1000) were higher than women (Rs 500)
Gifting Categories: The study revealed that cakes emerged as the highest-selling product for Ferns N Petals, capturing 35% of the market, closely followed by flowers at 32%. Personalized gifts accounted for 15% of the sales, while plants made up 10%. Other categories also contributed to the overall gifting landscape.
Youthful Engagement: The age group of 18-24 demonstrated the highest participation, contributing to 40% of the total orders received. This showcases the active involvement of young Indians in expressing their love and appreciation for their fathers through gifts.
Growth Data from the Indian Gifting Industry: The gifting industry in India has experienced significant growth in recent years. According to market reports, the flowers gifting category alone has witnessed a 10% growth compared to the previous Father’s Day. This growth can be attributed to the increasing popularity of gifting as a means of expressing emotions and strengthening relationships.