Lee Cooper has launched its summer campaign for 2023, with a thrilling and adventurous theme of “Life Is Out There”. The brand’s aim is to encourage people to break out of their comfort zones, embrace new experiences, and live their lives to the fullest.
To promote this campaign, Lee Cooper has unveiled a range of digital and social media activities, including a captivating video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere.
The video campaign captures the essence of the theme as it showcases a group of friends embarking on an exciting road trip in a yellow vintage microbus. The wanderlust is reflected through their journey, which takes them through a variety of stunning outdoor locations such as beaches, forests, and lakesides, ultimately highlighting the central message of the campaign: “Life Is Out There”.
The creative concept behind the campaign was developed by Makani Creatives, and it features a range of fashionable and comfortable summer wear, including denim shorts, printed t-shirts, and breathable dresses, all designed to keep people looking cool and stylish in the summer heat. The collection is available both online and in Lee Cooper stores and Ajio.
To take the campaign to the next level, Lee Cooper plans to host a series of airport activities in collaboration with Vistara and Indigo, as well as a range of summer events, including campaigning activities, beach parties, and outdoor concerts, in select cities across India. The brand’s mission is to inspire people to live their lives to the fullest, take risks, and create unforgettable memories, all while staying comfortable and stylish in Lee Cooper’s summer collection.
So, if you’re ready to step out of your comfort zone, embrace new experiences, and explore the world around you, then Lee Cooper’s “Life Is Out There” campaign is the perfect inspiration to get you started!
Speaking on the campaign, Neville Suraliwal, servicing head, Makani Creatives said, “The campaign believes that life is all about taking risks, trying new things, and living in the moment. Our Summer Campaign, ‘Life Is Out There’, is all about inspiring people to do just that. Whether you’re exploring a new city, hitting the beach, or just hanging out with friends, we want you to feel confident and stylish in your Lee Cooper gear and enjoy all moments of because #LifeIsOutThere”
Jayesh Sali, Head of Marketing, Fashion and Lifestyle, Reliance Retail, said, “We want to inspire people to embrace the spirit of adventure and explore all the exciting things the world has to offer. This Film also talks about how a group of friends are going on a road trip, hitting the beach, or just enjoying a day out with friends, we want to help you look and feel your best.”