Day 2 of Goafest 2023 commenced with tremendous excitement and captivating performances. Indian playback singers Asees Kaur and Divya Kumar enthralled the crowd with their mesmerizing songs, setting the tone for the day and leaving everyone eager for more.
Discover the highlights of Day 2 at Goafest 2023, including sessions on the future of connected devices, start-ups, creative effectiveness, data-driven marketing, and the rise of Indian cricketers. Gain valuable insights into effective marketing strategies, leveraging digital media, driving relevant reach through video, and fostering a creative community. Explore the diverse topics covered in this exciting event for marketers and industry professionals.
Also Read: Goafest 2023: Day 1 recap
1. Goafest 2023 – Future of Connected Devices and Cross-Channel Measurement
The opening session, presented by India Today, focused on the future of connected devices and cross channel measurement. Moderated by Rajdeep Sardesai, Consulting Editor of India Today Television, the panel included Geet Lulla, VP – Sales & Head Asia Pacific at Comscore; Pankaj Krishna, Founder and CEO of Chrome DM; and Salil Kumar, CEO of ITGD. The session delved into effective marketing strategies and explored the seamless integration of smart devices, enabling effortless communication and data sharing. Cross-channel measurement was also discussed, emphasizing the importance of detailed insights into user behavior across multiple platforms for more effective marketing strategies.
2. The Evolving Economy and the Future of Start-ups
Rajan Anandan, Managing Director of Sequoia Capital & Surge, led a knowledge seminar titled “The Evolving Economy and the Future of Start-ups.” The session shed light on the economic landscape, highlighting how entrepreneurs thrive in a favorable environment that values capital, creativity, agility, and disruption. The discussion emphasized the role of emerging technologies in addressing complex challenges, opening new markets, and driving economic development.
3. Supercharging Creative Effectiveness
Ed Pank, Managing Director of WARC APAC, powered a knowledge seminar titled “Supercharging Creative Effectiveness.” The seminar explored the impact of creativity on campaign effectiveness. It emphasized the need to target the right audience at the right moment and maximize engagement through customized messaging. Pank stressed the importance of creating valuable experiences for end-users and highlighted the role of inclusive marketing, catchy mnemonics, and engaging with diverse cultures and subcultures to enhance creative impact.
Also Read: What’s happening at Goafest today?
4. Media Planning in a Digital World
Sam Balsara, Founder, Chairman, and Managing Director of Madison World, conducted a masterclass on “Media Planning in a Digital World.” Balsara shared valuable insights on leveraging digital media for brand campaigns, emphasizing the increasing importance of digital platforms in reaching and engaging target audiences effectively.
5. Driving Relevant Reach Through Video
Pratik Udeshi, Head of Agency & Video at Amazon India, conducted a masterclass on “Driving Relevant Reach Through Video.” The session explored how advertisers can leverage video solutions on Amazon Ads to achieve relevant reach, considering the accelerated video consumption trends in India.
6. Data-Driven Marketing: Walking the Talk?
A knowledge seminar titled “Data-Driven Marketing: Walking the Talk?” was powered by Inmobi and associated with Dainik Jagran. The session, moderated by Vikram Sakhuja, Group CEO of Madison Media & OOH, featured panelists from Nestle India, Good Glamm Group, HDFC, and MakeMyTrip. The seminar delved into the intricacies of data-driven marketing, focusing on the use of aggregated and relevant data for real-time marketing decisions. The discussion emphasized the need to enhance data gathering and analysis to improve brand-relevant metrics and increase conversion rates.
7. Goafest 2023 – ASCI Creators Session: Fostering a Creative Community
The ASCI Creators Session, curated by the Advertising Standards Council of India, explored the relationship between content creators, collaboration, and inspiration. The panel, comprising creative leaders and influencers, discussed the value of creators coming together to share knowledge, exchange ideas, and collectively advance their respective fields.
8. Unearthing Future Talent: The Rise of Indian Cricketers
A knowledge seminar by Disney Star titled “Unearthing Future Talent: The Rise of Indian Cricketers from the Grassroots” showcased the immense talent pool in India and the importance of nurturing young athletes at the grassroots level. The conversation, moderated by Harbhajan Singh, Indian Cricket Legend & Member of Parliament, emphasized the significance of honest talent management and continuous practice in achieving success.
Day 2 at Goafest 2023 was filled with engaging sessions, knowledge seminars, and masterclasses, covering a wide range of topics. From exploring the future of connected devices and cross-channel measurement to discussing the evolving economy, creative effectiveness, data-driven marketing, content creation, and the rise of Indian cricketers, the event provided valuable insights for marketers, entrepreneurs, and industry professionals. Goafest 2023 continues to be a platform for learning, networking, and celebrating the creative and innovative spirit of the advertising industry.