YES BANK has introduced a fresh brand identity that reflects the changing times and aims to connect with the evolving needs and aspirations of its customers. The bank’s new visual transformation signifies its commitment to go beyond traditional banking and enable customers to live their lives to the fullest.
This updated narrative aligns with the bank’s dedication to empowering customers to focus on their priorities while the bank takes care of their financial needs.
As part of the rebranding, YES BANK has launched a vibrant new logo that builds upon the bank’s existing visual identity. The design language is digitally friendly and represents a brand that embraces fluidity and progressiveness.
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The iconic tick mark has been transformed into a soaring bird, symbolizing the bank’s current position of growth and success. The logo features smoother edges and fluid shapes, replacing the previous angular design, and is accompanied by a more impactful typography.
The familiar blue and red colors associated with YES BANK have also been refreshed, now sporting electric tones that convey high energy and innovation, reflecting the bank’s present identity.
In line with the revamped brand identity, YES BANK is set to launch an integrated campaign with the tagline “Life Ko Banao Rich,” which emphasizes the bank’s focus on providing comprehensive solutions and going the extra mile to meet the diverse needs of its customers.
Presenting our refreshed identity!
Our new identity embodies our deep commitment to you, our customer, by delivering a banking experience that is seamless, intuitive, and effortless.
— YES BANK (@YESBANK) May 30, 2023
The revitalized brand identity will be evident across all customer touchpoints, including the bank’s headquarters, branches, products, digital platforms, and communication materials.
The campaign, centered around the theme of “Life Ko Banao Rich,” will be promoted through various channels such as social and digital media, OTT networks, and television.
YES BANK’s refreshed brand identity reflects its commitment to adapt to changing times and cater to the evolving expectations of its customers.
The new logo, along with the campaign’s tagline, portrays the bank’s dedication to becoming a complete solution provider and going beyond traditional banking services. With a renewed focus on customer-centricity, YES BANK aims to deliver a rich and fulfilling banking experience to its customers.
Commenting on the launch of the refreshed brand identity, Nipun Kaushal, chief marketing officer and Head CSR, YES BANK, said, “Over the last three years, YES BANK has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer centric franchise.
As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of YES BANK, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”