Vogue Eyewear, a renowned brand in the fashion industry, is commemorating its 50th anniversary this year with a special celebration. The brand has recently unveiled its new campaign, featuring the talented Indian actress Taapsee Pannu, just in time for the summer season.
The campaign carries a powerful message: ‘WE’RE SUPERSTARS!’ It aims to reaffirm that every individual possesses their own unique stardom, emphasizing the brand’s core values of self-belief, self-trust, and self-confidence. The campaign’s accompanying soundtrack, created by singer and songwriter Kavya Trehan, perfectly encapsulates Vogue Eyewear’s lively and vibrant appeal.
Taapsee Pannu, the brand’s face for this campaign, exudes an aura of chicness and flamboyance in the campaign film. She showcases a specially curated collection from Vogue Eyewear that is not only fun and colorful but also versatile and stylish—a perfect tribute to the brand’s 50th anniversary. Throughout its existence, Vogue Eyewear has consistently presented colorful, inclusive, and creative campaigns that celebrate real people who not only follow fashion trends but also embody them as an attitude.
Over the course of 50 years, Vogue Eyewear has celebrated a multitude of fashionable muses and inspiring women, giving them a platform to express their unique perspectives on fashion. The creative agency behind this exciting campaign is Gotham Creative, and the campaign film has been expertly directed by Jessica Sadana.
The integrated marketing campaign will be launched across various channels, including social media, digital platforms, out-of-home advertising, and print media, reaching audiences nationwide.
With its catchy message and energetic soundtrack, the campaign encapsulates the brand’s vivacious appeal. As always, Vogue Eyewear remains dedicated to embracing diversity, creativity, and the real people who shape fashion trends with their unique attitudes.
The campaign, crafted by Gotham Creative and directed by Jessica Sadana, will be introduced through a comprehensive marketing strategy across multiple channels, allowing people across the country to join in the celebration of this milestone occasion.
Commenting on the new campaign, actor Taapsee Pannu said, “A big congratulations to Vogue Eyewear on the 50-year milestone. It has been an absolute honor for me to be associated with a brand that has always stood up for originality and inclusivity. Marching proudly into yet another year of a fabulous relationship, I am delighted to be a part of this marquee brand moment. Representing the true thoughts and feelings of the audience, the new campaign encourages to believe in yourselves and be proud of your originality. I honestly believe that we are all Superstars in our lives; So come, join me and #LetsVogue like SUPERSTARS together.”
“As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment. Not only we are celebrating our association with our Superstar Taapsee Pannu for a successful third term but also our consumers who are at the heart of this campaign, playing the lead role in their everyday lives like superstars themselves,” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.
Adrijaa Sanyal, executive creative director at Gotham Creative comments, ‘Every year, we strive to create a campaign that will inspire our consumers to embrace their sense of style with Vogue Eyewear. This year, while we celebrate the brand’s 50th anniversary, we wanted to extend this sense of celebration towards our consumers, celebrating them as the “superstars” who make it possible for the brand to be where it is – in its grand golden jubilee!”