Valvoline Cummins Pvt. Ltd., a leading manufacturer of engine oils, has launched a new television commercial (TVC) campaign called #2000kmZyadaKaVaada to promote its latest product, the Champ 4T Fuel Efficient engine oil.
The campaign film features the commonly asked question about mileage, “Kitna Deti Hai,” and provides an unbelievable response, “2000 kms Se Bhi Zyada” (more than 2000 kilometers). The TVC aims to showcase the brand’s commitment to providing superior quality products that are backed by research and innovation to make the lives of its consumers easier.
Valvoline has always focused on creating products that cater to the specific needs of its customers. The campaign highlights the economic aspects of daily commuting and how the new Champ 4T Fuel Efficient engine oil can make a significant impact on the lives of consumers. The film concludes with a promise that the product can help riders travel up to 2000 kilometers more in a year with its fuel-efficient engine oil.
With the #2000kmZyadaKaVaada campaign, Valvoline aims to reinforce its position as a leading player in the engine oil market by showcasing the benefits of its new product. The TVC is expected to resonate with consumers, especially those who are conscious of their vehicle’s mileage and fuel efficiency, and encourage them to switch to Valvoline’s Champ 4T Fuel Efficient engine oil for a better riding experience.
Commenting on the launch of the Campaign, Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JV, said, “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”
On the curation of the film Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India said “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximize mileage. It’s a slice of life ad where two strangers from similar background get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8% extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”
Valvoline has been a trusted brand in the automotive industry for decades, providing a wide range of engine oils and lubricants to consumers worldwide. The company’s commitment to innovation and research has enabled it to develop high-quality products that deliver superior performance, efficiency, and protection for vehicles.
The company has recently launched its sustainability campaign, the Bisleri Greener Promise, which aims to showcase its commitment to creating a better future for all. Through this campaign, the company seeks to raise awareness about its initiatives that are geared toward environmental sustainability. One of Bisleri’s most notable achievements is becoming plastic-neutral and water-positive, which is no small feat in a world grappling with water scarcity and plastic pollution.