Uber has taken a fresh approach to make their Uber Auto stand out on the streets by partnering with well-known comedians Aakash Gupta, Prashasti Singh, and Aashish Solanki. Their mission is to bring some joy to the daily commute of people in Gurgaon by displaying funny one-liners on banners attached to Uber Autos.
With 1,000 Autos decorated with hilarious quotes, locals can expect to start their day with a good laugh as they make their way to their destinations.
Uber Auto is a symbol of resilience in India, having helped numerous drivers earn a living while providing a safe and reliable mode of transportation for countless others. This partnership with Aakash, Prashasti, and Aashish is an extension of that resilience, showcasing their journey from humble beginnings to becoming global favorites with their witty and relatable humor.
Ameya Velankar, head of marketing, Uber India and South Asia, said, “As a brand, Uber has always sought to create memorable moments for our customers by building brand love through unique campaigns that capture the spirit of Indian culture. This collaboration with India’s most loved stand up comics is an example of that very intent, aiming to connect with more such resilient aspirers on the roads, and celebrate the iconic autos that are an inseparable part of Indian roads and culture.”
The curated one-liners and quotes displayed on the Uber Autos are part of the company’s commitment to creating a unique experience for commuters, even if they are not using an Uber. As part of the campaign launch, Aakash Gupta interacted with the crowd at the bustling Cyber Hub in Gurgaon, and unveiled specially-decorated auto-rickshaws that can now be booked through the app.
Overall, Uber’s collaboration with these popular comedians is sure to brighten up the daily grind for commuters in Gurgaon and is a testament to the company’s commitment to bringing a smile to their customers’ faces.