Titan Raga, a renowned brand known for its unique and exceptional timepieces, has launched its latest campaign, Love Yourself Boldly, which is aimed at empowering women to embrace their individuality and uniqueness. The campaign features the bold and dynamic actress, Alia Bhatt, who urges women to be confident in themselves without apologizing. In the TVC, Alia Bhatt is seen dressed in vibrant power-glam and minimalistic-chic looks, representing the independent and modern woman of today.
The advertisement takes a buoyant tone as Alia picks up Raga watches, each of which symbolizes a unique feature, and talks about the judgments society makes regardless of a person’s choices. She asks the compelling question, “Par in sab ki wajah se, khud se pyar karna chhod doge kya?” which prompts women to love themselves unapologetically and live life on their own terms. The campaign represents Titan Raga as a contemporary, artful, and unprejudiced companion.
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The Love Yourself Boldly campaign is further elevated by incorporating the legendary Titan symphony, which adds a creative and memorable touch to the overall message. The campaign not only showcases the exquisite collection of Titan Raga watches but also inspires women to break free from societal expectations and embrace their true selves with confidence.
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Sirish Chandrashekar, Marketing Head at Titan, said, “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”
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Puneet Kapoor, Chief Creative Officer, Ogilvy South, said, “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”