Tic Tac, the confectionery brand of Ferrero India, has launched a new digital influencer campaign called #TicTacLife in collaboration with Yashraj Mukhate, a popular internet personality known for creating music videos from viral content. The aim of the campaign is to position Tic Tac as a source of refreshing transformation that brings fun and good vibes to life’s precious moments, especially for the youth in India.
The campaign highlights how Tic Tac breaks the silence of boredom with its iconic rattling sound, creating a symphony that refreshes one’s mood and inner positivity. Yashraj Mukhate showcases this by creating lively music and inviting people to join him in living the Tic Tac life.
The digital film starts with Yashraj nodding off sleepily at his desk, but upon opening a pack of Tic Tac, he instantly feels refreshed. Inspired by the sound of the Tic Tac box, he creates a rejuvenating symphony that breaks people out of boredom, using the jingle to invite them to join him in the Tic Tac life.
The #TicTacLife campaign will be promoted through social and digital platforms, targeting young people who want to experience a refreshing transformation in their daily lives. The campaign emphasizes the importance of enjoying life’s moments and finding joy in the little things, like the refreshing taste and sound of Tic Tac.
Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said “Tic Tac has always been a ‘Youth-first’ brand, keeping the Consumer at Heart of all its endeavours. Keeping pace with the Gen Z & their passion for Music & Fun, we leveraged the magical combination of the viral music sensation- Yashraj Mukhate’s aptitude, & the Brand’s Iconic Rattle sound to create an engaging and exciting symphony that inspires everyone towards a refreshing transformation from boredom to fun filled moments.”
Sharing his view on the collaboration, Yashraj Mukhate said, “I’m very excited to collaborate with Tic Tac on its new digital campaign #TicTacLife. Playing with interesting sounds has been a running theme on my profile and the amazing rattle sound of Tic Tac box has given me the inspiration to make this refreshing jingle. I encourage everyone to join me in living the Tic Tac life and break out of the dull day-to-day boredom.”