The Moms Co. has launched a new campaign called “For Every Mom, Through Every Change” that recognizes and empathizes with the changing needs of a mother’s body. The campaign celebrates mothers as superheroes and offers toxin-free products designed specifically for both moms and babies. The campaign will be promoted digitally and features the brand ambassador, Sonam A. Kapoor.
The campaign seeks to acknowledge and understand the physical changes that mothers experience during and after pregnancy. It aims to empower mothers by offering them products that cater to their unique needs, without exposing them or their babies to harmful toxins. The products are designed to support mothers through their journey and help them provide the best care for their babies.
The campaign’s digital approach emphasizes the importance of reaching out to mothers and providing them with accessible and reliable resources. The use of a celebrity brand ambassador like Sonam A. Kapoor helps to elevate the campaign’s visibility and attract more attention to the cause.
For Every Mom, Through Every Change highlights how motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care. It also shows how mothers are multifaceted, embodying both strength and tenderness in equal measure and constantly evolving and adapting to the ever-changing world around them.
Through the campaign, The Moms Co. understands and honors this incredible transformation that the mother’s body, skin, and hair undergo and supports them with essentials at every stage. The brand value is further enhanced in the campaign showcasing how 100% of their products are made with Natural ingredients, Dermatologically Tested with No Toxins and No Allergens, and meet the highest safety standards.
Speaking on the launch Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group commented “The Moms Co. understands the needs of mothers like no other brand. Through our new campaign, For Every Mom, Through Every Change we want to highlight that we recognize the changes the mother goes through at every stage in her life and we formulate products keeping in mind those changes with the finest natural ingredients. Our mission is to provide the mothers with the results she needs and the care she deserves, empowering them to be the superhero she already is.”
Speaking about her association, Actor & Brand Ambassador Sonam A. Kapoor commented, “As a new mother, I’ve experienced firsthand how transformative the journey of motherhood can be, both physically and emotionally. That’s why I’m so proud to be a part of The Moms Co.’s ‘For Every Mom, Through Every Change’ campaign. The brand truly understands the evolving needs of mothers and babies, and provides them with dermatologically safe, 100% natural, and effective products that support them every step of the way. From the early days of pregnancy to the joys and challenges of raising a little one, The Moms Co. has been my go-to for everything I need to feel my best. I’m thrilled to be a part of this movement that celebrates the superheroes that mothers truly are.”
Speaking about the brand insight & idea, Suraja Mishra, CEO, BBDO India commented, “Our analysis informed us that the mother and baby care category suffers from ‘empathy-deficit’. Everyone is busy selling, very little is being done to understand the consumer beyond the surface. When The Mom Co. came to us with a sharp brief asking for us to craft a campaign with a sharp brand differentiation we decided to listen to confessions mothers had to make.
And this deep empathetic listening revealed a powerful truth that – ‘once a woman becomes a mother she goes through a sea of changes through her life which isn’t well understood by anyone’. We decided to make this truth the bedrock of the brand that has created a portfolio of product offerings based on a deep understanding of a woman’s changing physical, emotional, and psychological stages through life. And thus emerged this powerful brand idea – The Mom Co. – ‘For every mom, through every change!’.”
With this new vision, the brand will kick-start this exciting chapter with its new avatar emphasizing natural care and proof of performance. The campaign will debut on The Moms Co. social channels- YouTube & Instagram on 8th May (today) and will be further amplified across digital and mainline media.