Tata Consumer Products has launched a new campaign for its range of ready-to-eat and ready-to-cook products, Tata Sampann Yumside. The campaign, called “Aap Prem se khaiye, Duniya rukegi” (translated as “Eat with love, and the world will stop”), urges people to slow down, enjoy their food, and appreciate the moments that matter.
The campaign features a humorous video that tells the story of a family who is always in a hurry. The father is always rushing to work, the mother is always running errands, and the kids are always running around. One day, the father comes home with a box of Tata Sampann Yumside. He tells the family to take a break and enjoy a delicious meal together. The family does just that, and they all have a wonderful time.
The video ends with the message, “Aap Prem se khaiye, Duniya rukegi.” This message is a reminder that it is important to slow down and enjoy the simple things in life, like a delicious meal with loved ones.
The Tata Sampann Yumside product lineup consists of 18 ready-to-eat variants and 5 ready-to-cook variants. The hero product of the ready-to-eat range is Cheesy Pasta, a unique pasta that can be heated and ready to eat in just 60 seconds.
Alongside this delightful option, the range offers 22 other variants, catering to lunch, dinner, and snacking needs, making meal preparation a breeze. These delicious meal options span four broad sub-categories, including international cuisine, Indian cuisine, appetizers, and ready-to-cook gravies.
The Tata Sampann Yumside products are attractively priced between INR 99 to INR 199, ensuring affordability for consumers. The range is readily available through various e-commerce platforms as well as in General and Modern trade outlets across the country, making it easily accessible for individuals to indulge in delicious meals at any time of the day.
Commenting on the launch of the new campaign, Deepika Bhan, president – of packaged foods, at Tata Consumer Products, said, “At Tata Consumer Products, we understand the needs of our consumers for convenient meal options that do not compromise on taste or quality. With Tata Sampann Yumside, we are proud to offer an innovative range of delicious and easy-to-prepare meals for those who seek convenience. Our new campaign ‘Aap Prem se khaiye, Duniya rukegi’ encourages everyone to cherish the happiness that comes with every delicious meal and take a moment to enjoy their food, no matter how busy, or in the case of the film adventurous their day may be- indicating that the world can wait!
Tata Sampann Yumside represents a significant opportunity for Indian consumers who are seeking convenient and tasty meal solutions. The Yumside range complements our core portfolio of offerings in the foods category and opens up newer opportunities in this fast-growing segment. We are confident that the Tata Sampann brand will help amplify the differentiation and quality credentials of the products. This will help us synergize the foods portfolio better and take the new TATA Sampann Yumside range to the next level of growth, strengthening our presence in the RTE and RTC categories.“
