Sources familiar with the matter have revealed that Disney Star has secured 11 sponsors for the upcoming IPL 2023 season, and has onboarded over 55 brands thus far. Some of the prominent sponsors are Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata, and Vivo. Although the broadcaster has not disclosed any specifics, reliable insiders have confirmed the development to exchange4media.
The sources further revealed that the 55 brands that have signed on for the IPL 2023 season primarily belong to categories such as fantasy gaming, telecom, beverage, fintech, insurance, auto, online delivery, consumer durables, paints, FMCG, and travel. This suggests that the IPL remains a popular platform for a diverse range of brands seeking to promote their products and services to a vast audience.
It is worth noting that Disney Star has a strong track record of securing sponsorships and partnerships for major sporting events, and the company’s success in attracting top brands to the IPL is a testament to its marketing prowess. The forthcoming IPL season is poised to be a significant event in the world of cricket, and with so many high-profile sponsors and brands on board, it is sure to be a lucrative one as well.
“Details of the presenter and co-presenter sponsors, and additionally many other deals are still under discussion,” revealed a source.
Earlier this week, Disney Star revealed that it will broadcast 12 Indian Premier League (IPL) matches on its free-to-air channel, Star Utsav Movies. This is the first time the network has broadcasted IPL matches on this channel since acquiring the TV rights to the tournament. The move is expected to attract a significant number of viewers from rural areas, thereby boosting Disney Star’s viewership.
In light of Jio’s competition this year, the broadcaster is devising newer ways to attract more brands. It is expected that the number of sponsors for the IPL tournament will cross 75 as the event draws closer, according to an industry veteran. The IPL tournament is a significant platform for brands to reach a large audience and promote their products or services, particularly in categories such as fantasy gaming, telecom, beverage, fintech, insurance, auto, online delivery, consumer durables, paints, FMCG, and travel
Industry experts predict that regional advertising will see a surge this year, with Star Sports having created customized content in over 10 languages, and JioCinema streaming the matches in 11-12 different languages including Bhojpuri and Gujarati. This increase in regional content is expected to attract new regional advertisers to the tournament, offering more opportunities for brands to come on board. Last year, Disney+Hotstar earned around Rs 1,000 crore from IPL, and reports suggest that JioCinema is targeting Rs 3,700 crore in revenue this year.
In 2022, Disney Star had onboarded 15 broadcast and 13 digital sponsors for the tournament, and with the addition of 12 matches being telecast on Star Utsav Movies for the first time, the network is expected to boost its viewership in rural markets. Industry veterans predict that the number of sponsors for IPL 2023 is likely to increase, crossing 75 as the tournament draws nearer, with many major brands already signed up such as Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata, and Vivo. The 55 brands that have signed deals so far are primarily from categories such as fantasy gaming, beverage, telecom, fintech, insurance, auto, online delivery, consumer durables, paints, FMCG, and travel.