JioCinema, the digital content platform owned by Reliance Jio, has recently named Indian cricketer Suryakumar Yadav as its brand ambassador. The announcement comes as the platform aims to boost the popularity of the upcoming Tata Indian Premier League (IPL) through a series of collaborations and initiatives, featuring Yadav.
As a well-known name in Indian cricket, Yadav’s appointment as the brand ambassador is expected to bring a new level of excitement and engagement to the Tata IPL. With his flamboyant batting style and unmatched talent, Yadav represents the very qualities that the IPL stands for – innovation, thrill, and entertainment.
Anil Jayaraj, CEO of Viacom18 Sports, said, “Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the Tata IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports digital with no boundaries of accessibility, affordability, and language.”
Through this collaboration, JioCinema and the Tata IPL are expected to leverage Yadav’s popularity and influence to reach a wider audience, particularly through social media platforms. The two brands plan to roll out a series of social media initiatives and collaborations, which will feature Yadav and showcase the excitement and thrill of the IPL.
The appointment of Yadav as the brand ambassador of JioCinema is expected to further strengthen the platform’s position as a leading provider of digital content in India. With the rise of digital platforms and the increasing popularity of the IPL, JioCinema is well-positioned to capitalize on the growing demand for high-quality digital entertainment.
As the countdown to the Tata IPL continues, fans can expect to see more exciting collaborations and initiatives from JioCinema and the league, with Yadav at the forefront of these efforts. Through these initiatives, the two brands hope to bring fans closer to the action and create an unforgettable experience for all cricket lovers.