Skechers has revealed that Bollywood actress and Skechers ambassador Ananya Panday will be featured in their latest television campaign for the Skechers GO WALK collection, which offers both performance and lifestyle footwear. This campaign aims to launch the latest styles in the GO WALK range: the GO WALK Speed Walker and GO WALK Distance Walker. These shoes are specifically designed to make walking more comfortable and enjoyable for individuals.
In the commercial, Panday is seen navigating a crowded Indian city and decides to walk instead of waiting for her car, donning the latest GO WALK Speed Walker to promptly reach her destination while also achieving her daily step count. The campaign’s message “make walking your workout” highlights India’s growing interest in walking as a form of exercise and emphasizes how Skechers GO WALK shoes can contribute to a healthy lifestyle.
The new GO WALK styles are designed to be lightweight, flexible, and durable, catering to those who are constantly on-the-go. They are equipped with a Skechers Arch Fit® insole that offers certified arch support, highly responsive and lightweight HYPER BURST™ cushioning, and a removable insole that conforms to the shape of the foot to minimize shock and increase weight dispersion. Through this launch, Skechers India aims to establish the GO WALK range as the preferred choice for individuals passionate about walking and seeking to incorporate physical activity into their daily routines.
Speaking on Skechers’ partnership with Panday and the Company’s GO WALK styles, Rahul Vira, CEO of Skechers, South Asia Pvt. Ltd. said, “Since her first campaign in 2020, Ananya has been an incredible ambassador for our brand—helping us connect our styles and technologies with consumers across India. We are thrilled to have her star in our newest GO WALK campaign, which is not only a significant part of our product portfolio but also marks an important performance milestone in our brand’s history. At Skechers India, we are committed to providing our customers with the best possible products and experiences, and the GO WALK collection is no exception.”
“Walking is one of the simplest, most effective ways to stay fit and healthy—it’s already part of our daily lives, and adding steps to our routine is an easy way to stay active,” added Ananya Panday. “I’m proud to take part in this growing movement towards popularizing walking in India, and show millions the incredible Skechers comfort innovations that make it more fun than ever.”