Schbang, a company that specializes in creative and technology transformation, has won the social media mandate for ShareChat and Moj, two of India’s most popular social media platforms. This announcement comes after a competitive selection process involving multiple agencies.
As India’s largest homegrown social media company, Mohalla Tech Pvt Ltd owns both ShareChat and Moj. These platforms boast over 400 million monthly active users, who use the platforms to connect with like-minded people and share their thoughts and experiences in their preferred language.
Schbang’s responsibility under this mandate will be to design compelling social media and content strategies for ShareChat and Moj, as well as executing various other marketing activities. The account will be handled out of Schbang’s Mumbai headquarters.
This partnership is expected to further boost ShareChat and Moj’s reach and popularity among India’s diverse population, while also enabling Schbang to showcase its expertise in social media and content strategy.
Commenting on the partnership, Mousumi Mishra, head of consumer marketing, ShareChat and Moj said, “As a homegrown social media company, we understand the need for a brand to craft content that resonates with this country’s ever so dynamic audiences. We are excited to partner with Schbang for our social media mandate and use their expertise in not just creating deeply engaging content but also to build loyal user communities on other social media platforms to help us grow as India’s most loved brands.”
Suraj Adhikari, head of business development, solutions, Schbang said, “We are thrilled to be partnering with ShareChat and Moj. Schbang’s integrated approach, combined with a deep understanding of consumers will help the audience connect with the platforms in new and exciting ways. The platform is culturally rooted and reflects how Indians consume content. Schbang is also on a path to contribute to the digital wave in India, and Sharchat & Moj are the perfect platforms to understand this real India. We are proud to partner with them to inspire people to connect and create with others.”