Fastrack Smart, a prominent player in the fashion tech industry, is thrilled to announce its exciting collaboration with Bollywood superstar Ranveer Singh. This partnership marks a significant milestone for the brand as it strives to become India’s leading fashion-tech brand. With a fresh proposition, a captivating logo, and stylish products, Fastrack Smart aims to cater to the ever-changing preferences of young Indian consumers.
Through this collaboration, Fastrack Smart introduces its inaugural brand campaign, centered around the idea that the youth have complete control over their lives. The campaign’s tagline, “Follow Yourself,” encapsulates this philosophy and invites individuals to embrace their true selves.
It highlights how Fastrack Smart empowers young Indian consumers by offering cutting-edge smartwatches that seamlessly integrate with their lifestyle choices and enhance their self-assured spirit through technology.
The campaign, titled ‘Follow Yourself,’ features an entertaining advertisement that delivers a compelling message in a quirky and fun manner, resonating with the Gen Z audience. The video stars Ranveer Singh as the charismatic brand ambassador, showcasing his unapologetic individuality and how Fastrack Smart perfectly aligns with his style and attitude.
The video opens with a ticking clock set to Indian Standard Time (IST), representing both the societal expectations placed upon us regarding the “right” time to achieve milestones such as graduating, starting a family, and embracing adulthood.
Ranveer, symbolically defying the confines of the Indian Standard Timeline, questions why we should conform to society’s predetermined timeline when we have the freedom to ‘Follow Yourself.’ While the world dictates what we should do, Fastrack Smart empowers us to pursue our goals. So let society’s alarm clocks chatter away because with Fastrack Smart, we march to the beat of our own clock.
Ravi Kuppuraj, COO, Smart Wearables, Titan Company Limited said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign “Follow Yourself” and align the aspirations of Fastrack Smart and its target audience. I feel it is a dynamic fusion of style, technology, and charisma, promising an exhilarating journey for fashion-forward Indian consumers embracing the future with flair.”
Commenting on the association, Ranveer Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’
Vikram Pandey, national creative director, Leo Burnett India said, “Indian Society looks at the clock and doesn’t just see time, but also a ticking countdown to get things done by. From getting back home before 7pm to settling down before 26, there’s a ‘right time’ for everything. Fastrack Smart speaks for today’s generation by saying that your time is yours alone and there’s no need to follow society’s diktat when you can just Follow Yourself.
Superstar Ranveer Singh has carved a place for himself by following his own heart and having him as the face of the campaign stepping up against the Indian Standard Timeline is a combination right on the dial”.