Radisson Hotel Group has unveiled its newest campaign, called “Skip to Rewards,” to highlight the advantages of the revamped Radisson Rewards loyalty program. By utilizing the recognizable “Skip Ad” button, the campaign demonstrates how members can easily access the array of benefits offered by Radisson Rewards, resulting in a more convenient and rewarding experience during their stays at Radisson Hotel Group properties.
The Challenges of Traditional Loyalty Programs
Traditional loyalty programs often fail to meet customers’ expectations, leaving them dissatisfied and disengaged. According to external and internal data, approximately two-thirds of loyalty program members feel that these programs don’t deliver on their promises. Furthermore, only 22% of guests find loyalty program offers relevant to their needs. Respondents also expressed a preference for immediate access to benefits rather than accumulating points, with 78% indicating a desire for instant rewards.
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Introducing the “Skip to Rewards” Campaign
To address these challenges, Radisson Hotel Group is proud to launch its latest campaign, “Skip to Rewards.” This innovative campaign aims to raise awareness of the new and improved Radisson Rewards loyalty program, highlighting its exclusive benefits and enhanced convenience. Drawing inspiration from the familiar “Skip Ad” button, the campaign emphasizes how members can quickly tap into a range of benefits, making their experiences at Radisson Hotel Group properties more rewarding and hassle-free.
A Fresh Approach to Redeeming Benefits
“Skip to Rewards” takes a fresh and engaging approach to loyalty program advertising. The campaign features relatable situations faced by customers in traditional loyalty programs, highlighting the unique features of Radisson Rewards that overcome these challenges. Through a series of videos, the campaign introduces four characters who encounter common loyalty program frustrations, which are then resolved by becoming Radisson Rewards members.
Radisson Rewards: Streamlined and Unique
Radisson Rewards stands out as the most streamlined loyalty program in the hospitality sector. With three tiers—Club, Premium, and VIP—it offers a simplified process for earning and redeeming points. Setting it apart from other industry loyalty programs is the innovative Discount Booster feature, allowing members to reduce the number of points they earn while boosting their discount. This unique offering provides members with even greater value and flexibility.
Personalization and Enhanced Digital Experience
At the heart of Radisson Rewards is a commitment to personalization. Each member’s preferences and previous requests are integrated into their comprehensive profile, allowing for customized benefits with every booking. Members also enjoy an enhanced digital experience through the private member online profile and app. These tools provide quick access to essential information, including booking history, invoices, favorite hotels, and more, ensuring a seamless and tailored experience.
Offset Your Carbon Footprint with Radisson Rewards
Aligned with Radisson Hotel Group’s responsible business commitment, Radisson Rewards offers an opportunity for members to make a positive environmental impact. By redeeming 325 points per day, members can offset the carbon footprint of their stay, contributing to a more sustainable future. This unique feature allows members to enjoy their stay knowing that they are actively reducing their environmental impact.
Radisson Hotel Group’s “Skip to Rewards” campaign introduces the revamped Radisson Rewards loyalty program, emphasizing its exclusive benefits and enhanced convenience. By addressing the shortcomings of traditional loyalty programs, Radisson Rewards offers a fresh approach that resonates with customers. With streamlined processes, personalized experiences, and a commitment to sustainability, Radisson Rewards sets a new standard in loyalty programs. So, why wait? Skip the lines and unlock the rewards today!
Cristina Serra, Global Senior Vice President Brand & Experience, Customer & Marketing Strategy at Radisson Hotel Group, is thrilled about the launch of “Skip to Rewards”, saying, “This campaign is a milestone for our loyalty program as it enables us to communicate to our customers the program’s benefits, such as fastest tier progression in the industry, Member Only Rate and to make sure that Every Moment Matters when members stay with Radisson Hotel Group. Moreover, I am convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the program and be rewarded right from day one”.