Pidilite, a renowned manufacturer of construction and speciality chemicals, has recently introduced a fresh television commercial (TVC) to promote its tile adhesive brand, Roff. Conceptualized by Ogilvy, the TVC creatively highlights the exceptional qualities of Roff tile adhesive while addressing common problems faced by customers during tile installation.
In a charmingly eccentric manner, the TVC effectively portrays the frustrations experienced by customers, such as cracked tiles, tiles coming off, falling tiles, and unsightly appearances caused by the use of cement.
By utilizing captivating visuals and compelling storytelling, the TVC demonstrates how Roff successfully overcomes these challenges, providing a reliable and long-lasting solution.
The new Roff TVC by Ogilvy will be aired on prominent television networks, digital platforms, and social media channels, ensuring extensive visibility and reaching out to consumers in search of dependable and superior tile-fixing solutions.
Commenting on the campaign for Roff, Sudhanshu Vats, deputy managing director, Pidilite Industries, said, ” At Pidilite, pioneering in emerging categories is a core value that drives us. Our brand Roff is aimed at transforming the way tiles are fixed in India.
The nationwide launch of our new Roff TV commercial underscores our unwavering commitment to raising awareness and enhancing customer experiences. Roff products embody cutting-edge technology, blending global expertise with local intelligence. They enable contractors, and architects to create long-lasting beautiful tile and stone creations without any worry. Through this initiative, our objective is to inform and empower customers to make well-informed choices.”
Piyush Pandey, chairman of global creative & executive chairman, India said, “It’s a great innovative product and therefore one of the most innovative demonstrations of the benefit. It explains it all in a consumer-friendly and entertaining fashion.