PhonePe has launched a new campaign called “Insurance Your Way” with the aim of educating customers about buying motor insurance in a hassle-free manner, without any unwanted spam calls or unnecessary add-ons.
The campaign features a unique Twitter banter that highlights PhonePe’s distinctive offerings in the insurance sector. The campaign encourages customers to purchase motor insurance with the help of trusted insurers and without any unwanted add-ons.
Need Motor Insurance 🚗 without the baggage of annoying calls and add-ons?
Get #InsuranceYourWay on PhonePe without any hassles
— PhonePe (@PhonePe) April 19, 2023
The Twitter banter started on April 19, 2023, and has been highly successful, with over 30 leading brands from various categories participating in the conversation. These brands included Myntra, Shopsy, Zepto, McDonalds, Reliance General Insurance, Cars 24, Practo, Super Gaming, Airtel, Dark Fantasy, Truly Madly, and more.
During the banter, each participating brand showcased its unique offerings in the insurance sector, modeling the Insurance Your Way campaign according to its respective offerings. The trend has gained significant traction on Twitter, with many people joining in on the conversation and sharing their views on the campaign.
The Insurance Your Way campaign and Twitter banter have been highly successful, helping PhonePe to promote its hassle-free motor insurance offerings and providing customers with valuable information about purchasing insurance.