Parle Agro, the beverage leader in India, is leaving no stone unturned in their campaign for their iconic, refreshing mango drink, Frooti. This summer, they have once again opened up the fun, colorful, and magical world of Frooti, led by their vivacious brand ambassadors, Alia Bhatt and Ram Charan. The campaign is being taken up a notch higher with three exciting brand films, each giving the message of #FrootiYourWay.
The campaign focuses on a variety of elements, including styles, moods, occasions, and reasons to drink, enjoy, and fall in love with Frooti. The first ad film shows Ram Charan and Alia Bhatt debating on whether Frooti must be sipped or gulped. Frooti’s entertaining and lively surreal world of miniature characters chanting “Sip It” and “Gulp It” backs both, adding to the quirkiness. They eventually realize it’s fine to either sip it or gulp it, with the catchy tagline “Sipitta, Drinkitta, Lovitta”. The ad showcases Frooti’s Rs. 10 carton pack and PET bottle formats, allowing consumers to choose to sip or gulp the mango drink as they, please.
The other two ad films focus on Frooti’s shared SKUs and party pack SKUs, highlighting additional occasions and ways of enjoying Frooti. The brand is driving high reach and visibility through a high-impact, multi-channel campaign across TV, OTT, Digital, and Outdoor. Frooti TVCs will also be aired on national television during IPL 2023 through ad spots.
The campaign emphasizes the various reasons and moments Frooti fans drink their favorite mango drink, be it to celebrate the last day of exams, enliven a large get-together with family and friends, or simply while relaxing at home on a lazy evening. Frooti never disappoints, whether you want to have it all by yourself or are in the mood to share it with others or for a party.
Commenting on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “Frooti is not just a drink, in India, it is an emotion. It is part of an unending list of ways, reasons and occasions to drink the beloved mango drink. We are celebrating this love of consumers for Frooti with a massive summer campaign that showcases our various formats which enable people to have #FrootiYourWay. We are taking the message to each home across the country to let each consumer know there is no restriction when it comes to drinking their favourite mango drink.”