NutraBox, a direct-to-consumer (D2C) sports nutrition brand, has recently launched a digital campaign featuring the well-known fitness icon, Disha Patani. This campaign centred around the hashtag #PehchaanKaamSeHotiHai, showcases Disha Patani as an empowered and independent woman who makes wise choices, both in life and when it comes to her daily workout supplement.
Her belief in working hard to achieve her goals reflects her immense dedication to her health. Leveraging her loyal fanbase, NutraBox aims to promote the value of a healthy lifestyle through this campaign.
NutraBox offers a range of health and fitness supplements, including protein powders, which are formulated using high-quality ingredients and are free from harmful additives. These protein powders serve as a trustworthy and effective source of protein for individuals striving to attain their fitness objectives. Notably, NutraBox’s 100% whey protein powder stands out as India’s first complete certified whey protein powder.
It combines whey protein concentrate and isolates, providing a comprehensive protein profile with 24 grams of pure whey protein per serving. The product is available in 15 delicious flavours and is renowned for its certification from Labdoor USA, Informed Choice UK, Trustified India, Cologne List Germany, and the Clean Label Project USA. Additionally, it offers the added advantages of BCAAs (branched-chain amino acids), MCTs (medium-chain triglycerides), and DHAs (docosahexaenoic acids).
Through this partnership, NutraBox will actively promote its flagship products, such as NutraBox 100% Whey Protein Powder with its diverse range of 15 delightful flavours, Ripped BCAA available in six tangy flavours for hydration, NutraBox Ripped 100% Whey Isolate, 100% Pure Raw Whey Protein Powder, vegan protein options, amino acids, pre-workouts, vitamins, and more.
🌟 Unlock your fitness potential and achieve greatness with @DishPatani and @Nutrabox! 🏋️♀️💥 Experience the power of India's certified whey protein, backed by 5 international certifications. 🌍🔝 Don't settle for less when you can have the best! 💯💪 #FitnessGoals #Nutrabox… pic.twitter.com/9oo9NmOp7F
— Nutrabox (@nutrabox) June 22, 2023
Talking about her association brand ambassador Disha Patani shares, “I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular workout regime coupled with the right intake of protein is what will make us achieve our goals”.
Nihar Desai, founder of Nutrabox added, “We are pleased to announce fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is a huge problem in this industry so we have developed this strategy of selling Nutrabox products on the Nutrabox app & official website only.
Our customers are rest assured they get genuine supplements when bought directly. Currently, we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customers”
Speaking on the TV campaign & roping in Disha Patani, Anand Oberoi ad film director & MD, Oberoi IBC India said “Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand’s visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand’s products and values”.