Myntra, an online fashion and lifestyle platform, has announced the addition of Indian cricket star, Virat Kohli, to its team of celebrity brand ambassadors as part of its “Be Extraordinary Every Day” campaign. The campaign aims to increase the everyday fashion quotient of the nation by showcasing Myntra’s range of products. Virat’s popularity and charisma are expected to attract more customers to the platform.
The campaign features Virat in a 30-second ad film, showcasing Myntra’s diverse range of fashion and lifestyle offerings, including casual wear, footwear, watches, and headphones for men. The ad’s purpose is to inspire viewers to enhance their everyday look and make every moment extraordinary with Myntra’s products. The partnership with Virat reinforces Myntra’s position as the ultimate destination for fashion and lifestyle.
Myntra’s “Be Extraordinary Every Day” campaign aims to highlight the platform’s ability to provide choices for shoppers across the country, catering to their daily fashion and lifestyle needs and elevating their style game. This includes an extensive selection of over 6000 leading international, domestic, and D2C brands, with over 1.7 million styles across various price points. Myntra hosts one of the largest collections of branded men’s wear, with nearly 400,000 styles from top domestic and international brands.
In the ad film, Virat is seen waiting for his friend at a movie theater, only to be amazed by his friend’s elevated stylish look, achieved through Myntra’s fashion offerings. The ad aims to create a strong impression in viewers’ minds about Myntra’s diverse offerings, validated by their favorite celebrities. The film not only showcases Myntra’s offerings but also celebrates fashion and lifestyle choices that enable users to make every moment extraordinary.
Speaking on his association with Myntra, Virat Kohli, said, “I am thrilled to be a part of Myntra’s latest ad film, and represent the most-preferred fashion destination in India as its brand ambassador. As someone who likes to keep it casual and fun when it comes to dressing up, the campaign ‘Be Extraordinary Every Day’ resonates at a personal level with me, thus making this association much more special. I am excited for my fans to see me in a new avatar.“
Speaking on the announcement, Sunder Balasubramanian, CMO – Myntra, said, “We are extremely happy to welcome Virat as our newest brand ambassador. He is a true inspiration to millions of Indians and his style has influenced young India. We believe that this association will build salience with Myntra and enable us to connect with his fan base.”