Meesho, the e-commerce marketplace, has recently launched a star-studded campaign to position itself as the ultimate destination for affordable products without compromising on quality. This campaign features popular celebrities such as Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha, who have a massive fan following across India.
Meesho aims to establish itself as the largest marketplace in India, offering a wide range of quality products at competitive prices. The visually captivating advertisements highlight the products as heroes, evoking curiosity and amazement from the characters regarding their quality and affordability.
Meesho’s unique selling point lies in its zero-commission model, enabling sellers to provide the lowest prices on the platform and keep all their profits.
To create excitement and speculation, Meesho released a teaser for the campaign through an Instagram page called ‘Show Me The Secret,’ with the anagram ‘Show Me’ representing Meesho. The notion of these celebrities starring in a crime thriller generated immense anticipation among fans and media outlets.
This teaser garnered significant attention, reaching an impressive 100 million people within three days across various social media platforms. The hashtag #ShowMeTheSecret also trended on Twitter, holding the number one spot for over five hours before the campaign’s official launch.
The campaign will be extensively promoted through television, OTT platforms, cinema halls, and social media platforms. It consists of four films, each shot in Hindi, Tamil, and Telugu, with further amplification in regional languages such as Kannada, Malayalam, Bengali, and Marathi.
The primary focus of the campaign is to instill confidence in potential customers by showcasing testimonials from satisfied Meesho customers who have experienced exceptional quality products at remarkably affordable prices.
Meesho aims to challenge the association between good quality and high prices through this campaign. By offering customers unparalleled access to a diverse selection of superior products at affordable prices, Meesho aims to redefine the online shopping experience in India.
Megha Agarwal, chief growth officer at Meesho, said, “Our campaign, ‘Sahi Quality, Sahi Price’, stands as a testament to the brand’s profound understanding of consumer perception. In the pursuit of value and quality, consumers often pay a higher price. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renown celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.”