McDonald’s India- North and East has recently launched a heartwarming TV commercial that takes viewers on a nostalgic journey, highlighting the brand’s enduring presence across generations while staying true to its core values. The relatable campaign focuses on the value that McDonald’s brings into people’s lives and showcases how it has been a source of small moments of happiness for families throughout the years.
Created by DDB Mudra, the TVC revolves around a delightful interaction between a grandfather and his granddaughter. The ad begins with the grandfather and granddaughter traveling in an autorickshaw, with the grandfather nursing a cranky mood due to receiving an injection.
To his surprise, the little girl blows air on the injection site, leaving him perplexed and curious about her actions. With a smile, the girl reminds him that he used to do the same comforting gesture when she was a child. Adding to the confusion, she asks the autorickshaw driver to make a stop, further piquing the grandfather’s curiosity. As they step out of the vehicle, the granddaughter reveals their destination: McDonald’s.
Inside the McDonald’s restaurant, the pair is seen enjoying a delightful McAloo Tikki Meal while reminiscing about the old times and cherishing the memories of the girl’s childhood. The banter between the grandfather and granddaughter serves as a relatable instance for viewers, underscoring McDonald’s role in creating joyful moments and being a special place where families can come together to make lasting memories.
The advertisement captures the essence of McDonald’s value proposition and highlights how the brand has been a constant presence in the lives of families, offering not only delicious meals but also serving as a backdrop for shared moments of happiness and nostalgia. It reminds viewers of the special place that McDonald’s holds in their hearts and invites them to create new memories while relishing their favorite McDonald’s meals.
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Talking about the launch of the TVC, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our customers have fond memories associated with our brand. This TVC takes the viewers down memory lane and helps her re-live the Joyous and ‘happy times she had with loved ones at McDonald’s. Through the thoughtful gesture of care, love, and reciprocity, the TVC gently touches the heart and reassures that it does not take much to create and enjoy feel-good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’, We are hopeful of this resonating well with our customers.”