Max Life Insurance Company has introduced its latest digital media campaign, ‘Sharma ji ka Beta,’ featuring brand ambassadors, Rohit Sharma and his wife, entrepreneur Ritika Sajdeh. This social media campaign offers a unique peek into Rohit Sharma’s life outside of cricket, emphasizing his strong values and love for his family.
In this series, Ritika takes on the role of an engaging and insightful interviewer in a candid set of conversations with Rohit, exclusively managed by RISE Worldwide. Through this series, the audience is provided with heartwarming insights and touching moments that unveil Rohit’s character beyond his cricketing career. The film includes discussions on a variety of topics, such as Rohit’s penchant for online shopping, his favorite songs on repeat, beloved movie characters, memorable pieces of advice, and the invaluable life lessons he’s gained from his father.
Commenting on the campaign launch, Rahul Talwar, chief marketing officer, Max Life Insurance, said, “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations.
Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”