Magicbricks, India’s leading property portal, has launched a multi-city, omnichannel marketing campaign #OurCityOurHome to celebrate the growth engines for real estate in India and reiterate its commitment to partnering home seekers to find their dream homes in these cities.
The campaign’s cornerstone is a trilogy of long-format videos that tug at the heart, offering home
seekers a view into the evolution of each city and showcasing a melange of cultural nuances, heritage,
hotbeds of growth, culinary delights, and contemporary lifestyle of Chennai, Hyderabad and Bengaluru
as real estate growth engines.
The campaign is timely, with residential demand growing throughout the
country. According to Magicbricks Research, in 2022, 80% of potential home buyers searched for
apartments, up from 67% in 2021, and Bengaluru was the most searched city in India for purchasing
properties.
Elaborating on the campaign, Mr. Devarshy R. Ganguly, Head of Marketing, Magicbricks shared, “For more than 15 years, we at Magicbricks have been serving customers throughout the country in their quest for a home. As the cities have evolved, so have we, and have grown and gained deep insights into the evolving needs of our customers. Consequently, we are ideally placed to partner with home seekers in making this important decision. This campaign is a reflection of our deep understanding of these cities and how we are best placed to serve as the gateway for customers to find their dream homes.”
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A unique element of the campaign is the massive outdoor strategy with bespoke communication for each city. The messaging is tailored to popular neighborhoods, city landmarks, and crafted with local language nuances, featuring more than 40 unique creatives across 355 sites in eight cities (Noida, Gurugram, Ahmedabad, Mumbai, Pune, Bengaluru, Hyderabad, and Chennai).
To further amplify reach and engagement, Magicbricks has collaborated with over 200 content creators and micro influencers across these cities. The campaign is also active across 10+ digital platforms and high affinity TV channels to reach out to core audiences.
About Magicbricks: India’s no 1 property site
As the largest platform for buyers and sellers of property to connect in a transparent manner, Magicbricks has monthly traffic exceeding 2 crores and an active base of over 15 lakh property listings. Magicbricks has metamorphosed into a full stack service provider for all real estate needs, with 15+ services including home loans, pay rent, movers and packers, legal assistance, property valuation, and expert advice.
With 15+ years of experience and deep research-based knowledge, Magicbricks also presents a repertoire of insight-driven platforms like MBTV- India’s leading online real estate YouTube channel, and other proprietary tools so that home buyers can access all information related to price trends and forecasts, locality reviews and more.
