KRAFTON, Inc., the company behind BATTLEGROUNDS MOBILE INDIA (BGMI), a highly popular mobile game in India, has recently launched an intriguing docu-series titled ‘India Ki Heartbeat.’ The series, produced by Supari Studios and directed by the renowned Khushboo Ranka, delves into the vibrant universe of the game and explores the stories that have shaped the gaming culture in India.
BGMI has emerged as the largest and most widely played game in the country, attracting a staggering 16 million daily users at its peak. It quickly gained popularity and formed a tight-knit community of its own, creating a significant subculture.
Through ‘India Ki Heartbeat,’ KRAFTON, Inc. and Supari Studios aim to delve into the game’s widespread reach, accessibility, and popularity across India. The docu-series takes a deep dive into the lives of casual gamers, professional players, aspiring pro gamers, content streamers, as well as individuals who have made their mark as organizers and founders of esports tournaments.
To capture authentic stories from players across the country, the crew embarked on a journey to remote locations and conducted interviews with over 50 players. These players faced challenges such as poor connectivity, language barriers, and adverse shooting conditions.
India Ki Heartbeat | Episode 1
The intention was to present stories that would deeply resonate with fans by showcasing the experiences of passionate gamers from diverse backgrounds, rather than focusing solely on popular esports players.
The series presents unfiltered stories that reflect KRAFTON’s commitment to bringing forth unique and untold narratives of BGMI players. The stories range from a former hacker who transformed his ways, a couple who met and fell in love through the game, to thousands of parents who support their children as they pursue excellence and fame in BGMI.
‘India Ki Heartbeat’ captures the intricate and remarkable moments that the game has created for all stakeholders, demonstrating how it has evolved into a culture-shaping phenomenon and a legitimate industry in India today.
The title ‘India Ki Heartbeat’ stems from the belief within the community that BGMI is not just a game but an emotion. Through this series, KRAFTON Inc. aims to showcase the deep passion and emotion felt by the game’s players, with the hope that the coverage of these slice-of-life stories will evoke a similar emotion in the hearts of viewers. It serves as a tribute from the brand as they share these stories and engage with their online community of over 10 million followers.
‘India Ki Heartbeat’ aims to provide viewers with an immersive experience, bridging the gap between casual content consumers and the passionate BGMI community. The captivating series highlights the impact of BGMI on individuals’ beliefs and aspirations, showcasing how the game and its platform create a positive influence in their lives.
Sharing his thoughts at the launch of the series, Sean Hyunil Sohn, CEO, KRAFTON, Inc. India stated, “We’ve been listening to our fans, and we’ve created content that reflects their emotions. There are so many stories about the BGMI universe out there, but we deliberately chose to tell the stories of unknown players because we know that these will resonate with millions of fans. Most BGMI players are complicated and nuanced- they make choices and their journeys are then a result of these choices. India Ki Heartbeat captures this perfectly. Fans and esports enthusiasts will definitely love this!”
“The most exciting creative aspect of this project was that it gave me the opportunity to rethink the simplistic idea that these young boys and girls are merely annoying gamers and instead show their inner world with affection and nuance” adds Director Khushboo Ranka.
Passionate gamer and Executive Producer at Supari Studios, Mrinal Chawla, expressed his excitement about the project, stating, “As one of India’s largest and fastest-growing phenomenons, BGMI is not only culturally relevant but culture defining! It has emerged as the game of choice for millions, fostering contagious energy and forging concrete bonds among players from all walks of life. At Supari Studios, we were inspired by the unique dynamics within this space and decided to embark on this creative journey. ‘India Ki Heartbeat’ captures the passion, camaraderie, and personal stories of individuals who have made BGMI a significant part of their lives. For this series, we didn’t hold back- we’ve portrayed real stories of players in India as they are.“