Kotak Mahindra Life Insurance Company (Kotak Life) has recently unveiled its latest campaign, #AdvisorsForLife. With a focus on celebrating life advisors (LAs) and bank relationship managers (RMs), the campaign aims to highlight their pivotal role in serving customers and upholding the company’s brand promise of ‘Hum Hain…Hamesha’ (We are…Always there). By recognizing these frontline team members as real-life heroes, the campaign seeks to reinforce the public perception of their significance in ensuring the financial protection of the nation.
The #AdvisorsForLife campaign consists of two digital films that shed light on the tireless efforts of life advisors and bank relationship managers who work diligently to support customers and help them achieve their financial goals. The films, which will be showcased on various digital and social media platforms such as YouTube, Facebook, Instagram, and LinkedIn, aim to inspire and motivate these unsung heroes to continue their crucial work in securing the future of millions of families.
The campaign’s primary objective is to showcase LAs and RMs as real-life heroes who silently work behind the scenes, assisting individuals in safeguarding their families’ well-being and accomplishing their financial aspirations. These dedicated professionals act as trusted advisors, offering valuable insights and personalized solutions to customers seeking life insurance and financial planning services.
Life advisors and bank relationship managers play an instrumental role in the life insurance industry, as they are at the forefront of customer interactions. They possess extensive knowledge about financial products and services, allowing them to guide individuals in making informed decisions that align with their unique needs and circumstances. These professionals help customers navigate the complexities of life insurance, providing clarity and peace of mind.
Furthermore, LAs and RMs build long-lasting relationships with clients, establishing trust and rapport. They invest significant time in understanding customers’ goals, aspirations, and financial situations to tailor suitable insurance solutions that provide comprehensive coverage and financial security. By doing so, they contribute to the overall well-being and stability of families and communities.
The #AdvisorsForLife campaign seeks to strengthen the public perception of the life insurance category’s frontline team members. By highlighting their crucial role in securing the nation’s financial protection, Kotak Life aims to create greater awareness and appreciation for the dedication and expertise exhibited by LAs and RMs.
Through this campaign, their tireless efforts and commitment to assisting customers in achieving their financial goals are celebrated and acknowledged. As these professionals continue to serve as pillars of support, guiding individuals towards a secure future, the campaign reminds us of their invaluable contributions to society.
Subhasis Ghosh, joint president & head – Institutional Business, Marketing & Alliances, Kotak Mahindra Life Insurance Company said, “Life Advisors and Relationship Managers are usually the first point of contact that life insurance companies have with consumers.
Often, the significant role played by them in converting prospects to customers, securing customers’ future and serving them throughout the duration of their policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable contributions and pay tribute to all the frontline team members of the entire life insurance category who are the real heroes of our industry.”
