Lloyd India has launched a new campaign for their Lloyd Grande heavy duty air conditioner range, ‘Khayaal jo ghar ko ghar banaye’, featuring Bollywood power couple, Deepika Padukone and Ranveer Singh. The ad film, created by McCann, aims to promote the product as an enabler of care and love at home, in line with the brand’s new promise of ‘Khayaal jo ghar ko ghar banaye’.
The campaign’s storyline takes a creative and fun approach, highlighting the ultimate symbols of care and happiness – the home. It features Deepika’s gesture towards Ranveer as he sits on the sofa, with the cool air hitting his sweaty face.
Deepika highlights the core thought of the brand through her gesture, saying, ‘Jaan ho meri, khayaal toh rakhna padega na’. The ad showcases the superior features of the Lloyd Grande heavy duty air conditioner, including powerful cooling (even at 60 degrees) and indoor air purification.
Alok Tickoo, executive vice president, Lloyd, said, “We are delighted to launch our summer campaign to further deepen consumer connect and strengthen our presence in the Northern region. Our campaign showcase that the Lloyd Grande heavy duty range offers most convenient and comfortable environment at home even at a temperature 60 degrees outside with plasma protective shield.”
Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd said, “Our attempt with the launch of summer campaign is to integrate Lloyd air conditioner performance and the emotion of a home with the brand. The home provides a natural setting for all consumer durables to be used and showcased. Therefore, our brand promise ‘Khayaal jo ghar ko ghar banaye’ resonates with our vision to build greater trust and affinity for air conditioner portfolio.
The campaign will be supported by extensive media push, with a 360-degree approach across all mediums, including television, digital, print, outdoor, and BTL. It will be aired on cricket, GEC, movie, news, and regional channels. Overall, the campaign aims to create a stronger brand connection by highlighting the product’s ability to provide care and comfort at home.